Betting Jobs are looking for a Retention and Marketing Communications Team Lead to report to take care of 5 well known online casino and bingo brands.
Key Responsibilities & Accountabilities
Planning and maintaining all campaigns across the main markets
Identify opportunities & implement tactics to maximise revenue and minimise churn among existing customer bases.
Work with various teams to create and launch campaigns/programs, driving loyalty and revenue.
Analyse and report monthly on usage patterns, churn, customer base trends, and customer retention and promotion projects and initiatives.
Design marketing campaigns aimed at retention and value preservation.
Build close relationships with other business functions including Product teams
Monitor changes and keep updated on the organisation's products or services.
Be a champion of Exact Target and Umbraco
Assign requests out to the team
Responsible for Retention and Marketing Communications Executives, providing feedback, coaching, training and development in order to optimise performance of all team members.
Work with the Seniors within the team to ensure the continuous development and training for the team
This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.
A good understanding of the entire campaign development and delivery process
Experience of working with stakeholders at various levels
Proven management of retention and or promotion activity
A good knowledge of online customer retention strategies and tactics
Experience creating marketing campaigns targeted at consumers
Working knowledge of Excel and general Microsoft Office
Exceptional knowledge and understanding of email service providers.
Previous experience of managing or providing guidance to other team members
Experience of carrying out data analysis on retention and promotional activity making suitable recommendations based on this information
Understanding and knowledge of HTML is desirable.
Understanding of reporting tools (Tableau)
Industry experience in casino retention management
Ability to provide analysis on large amounts of data identifying trends and presenting recommendations
Extremely passionate about the internet and technology world.
Exceptional attention to detail
Driven, dynamic and able to take the initiative.
Comfortable picking up new concepts and running with them.
Ability to think outside the box.
Excellent organisational & time management skills
Excellent written and verbal communication skills
Able to take initiative to ensure that deadlines are met