Swedish Country Executive

Job Type:
Permanent
Categories:
Marketing
Location:
UK
Salary Description:
Competitive Salary Offered
Posted:
31-Jul-17
Job Ref:
11333

Betting Jobs are looking to hire a Swedish speaking Country Executive to work alongside the Country Manager and suport overall delivery and performance of Sweden.

Key Responsibilities & Accountabilities Strategy and Performance
 Develop, manage and drive goals and KPIs for the Belgian market to meet and exceed the company’s business strategy and objectives
 Proactively seek out attractive partnerships and marketing opportunities that will help grow and benefit the business
 Work closely with the Director of International Markets to analyse, evaluate, adjust and implement effective strategies to drive growth and success in your region Budget management
 Managing and driving ‘performance to budget’ for your region and working closely with other internal teams to influence and drive activity
 Responsible for the efficiency and performance of marketing budgets for your region
 Monitor and analyse Sweden’s KPIs and metrics, react quickly to under performance and optimise activity accordingly
Reporting
 Responsible for generating and presenting a monthly performance review of Sweden to the Director of International Markets and other senior stakeholders
 Responsible for ensuring the reporting across the business for your region is accurate and consistent
 Agree and implement efficient internal reporting processes between departments to ensure good flow of necessary information and results across multiple teams and stakeholders
Marketing
 Work with business stakeholders to ensure acquisition and retention initiatives appeal and perform at the local level, continually optimising to ensure maximum ROI
 Develop, manage and drive the multichannel marketing strategy for Sweden across digital and offline, working with, and influencing business stakeholders to achieve optimum performance
 Work with the brand marketing team to develop a relevant strategy for the brand in Sweden and ensure a consistent brand marketing strategy is delivered at local market level
 Execute campaigns in the focus markets for the brand marketing team as and when required
 Ensure that all digital inventory and online properties are up to date and displaying the best possible content for the local market
 Work with promotion and retention teams to ensure that each phase of the player lifecycle is optimised and covered with relevant promotional initiatives
 Optimisation of the various customer journeys that exist across all platforms for your region Product, Stakeholder Management & Influencing
 Develop close working relationships with all relevant stakeholders across the business
 Leading collaboration with regional teams to align on methodology, systems, processes, and reuse of content
 Provide Senior Management with local market insights to continually improve and adjust our strategy, delivery, and execution of activity in Sweden
 Working closely with business stakeholders, leveraging your expertise and market knowledge to influence the product development roadmaps for Sweden
 Work with internal development teams to fix issues and deliver constant improvements in the core product offering
 Continually refresh your knowledge of both best in industry and best in market product developments to ensure we continue to deliver best of breed products and customer experience

Essential Criteria:
• Excellent analytical skills with strong written communication and presentational skills
• Ability to conceptualise, discuss and present marketing ideas internally and externally
• Fluent level speaker in Swedish
• Business level written and spoken English
• Good online gaming background
• Experience of working in either a Retention or Acquisition focussed role
• Good product and industry knowledge
• Good understanding of the Swedish Market
• Passion for and an avid interest in Sports
• Good understanding of Swedish Sports
• Ability to influence and work in matrix organisations
Person Specification: (Personal competencies)
• Positive results focussed attitude
• Solutions orientated
• Approachable manner
• Ability to work autonomously
• Excellent attention to detail and analytical skills

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs
Email:

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