Junior PPC Executive

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Salary Description:
Competitive Salary Offered
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Betting Jobs are recruiting for an ambitious young marketing professional who is keen to develop a career in PPC with one of the biggest names in online entertainment. Our client is a leading name in online gaming and entertainment with their modern Head Offices based in Piccadilly. You would work alongside the Head of PPC, responsible for the PPC growth across several iGaming brands.
This is a challenging hands on role that will be an excellent opportunity for a marketer purely looking to focus their career on PPC.

Key Accountabilities
• Growing multiple high value in-house PPC campaigns costing in total over £200K per month
• Continually optimising campaigns to generate as much profit as possible
• Analysing data daily to spot trends and opportunities and then acting upon them
• Continually A/B testing and analysing adverts and landing pages to find out what works best
• Improving account structures in order to maximise performance
• Reporting on the performance of campaigns
• Adhering to PPC best practice throughout the accounts
• Building new PPC Campaigns in Google AdWords and Bing Ads
• Researching new keywords and themes to test
• Frequently creating landing page and banner briefs for the in-house design team
• Creating compelling PPC adverts
• Handling Purchase Orders, Invoices and insertion orders
• Identifying useful AdWords scripts to test
• Checking the daily PPC reports used for optimisation
• Conducting regular competitor research
• Identifying and recommending process improvements
• Complying with UK Gambling Commission and ASA regulations
• Attending team meetings with Google, Bing and other suppliers
• Assisting with other miscellaneous tasks related to the role

Key Skills
• 2:1 Degree or above in Business, Economics, Marketing, Advertising, or similar.
• Experience using AdWords and/or Bing Ads
• Excellent attention to detail
• Strong MS Excel Skills
• Highly organised
• Good problem solver
• Technical and analytical mind-set
• Must be good with numbers
• Ability to write enticing ads and stick to brand guidelines
• Excellent English and communication skills
• Works well in a team environment
• Enjoy working on large and challenging datasets

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Bryan McGuire

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