Marketing Strategy Team Lead

Job Type:
Permanent
Categories:
Marketing
Location:
UK
Salary Description:
Competitive Salary Offered
Posted:
11-Jul-17
Job Ref:
11273

Betting Jobs are working with a leading European operator who are going through an extensive period of growth. Based in London they are now hiring for a Marketing Strategy Team Lead to be responsible for leading a team of marketing professionals as well as deliver a creative marketing strategy for their Bingo and Poker product.

Responsibilities

• Strategic leadership of the Poker and Bingo Marketing team
• Lead and develop the Poker and Bingo Marketing team to ensure high quality outputs at all times across all customer touchpoints
• Oversee the development of global product marketing campaigns, promotions and events strategy
• Drive the team to analyse customer behaviour and constantly improve the Bingo and Poker Marketing plan as to improve Key performance indicators
• Maximise the profitability of all Poker and Bingo campaigns and promotions through strong analysis, planning and execution
• Build and maintain strong relationship with country brand and base management teams to make sure a product marketing strategy that meets aspirations and customer preferences is being built
• Understand the Poker and Bingo customer base and ensure segment strategy development
• Ownership of the global promotional and bonus budget for Poker and Bingo
• Defining, managing and achieving all Poker and Bingo Marketing team KPIs
• Work closely with the Rewards team to ensure the optimal utilization of the rewards budget
• Conduct regular team performance reviews

Experience Needed

• Capability to engage and motivate colleagues and team members
• Experience in leading people and teams
• Strategic marketing thinker with a proven ability to innovate, implement and optimise
• Seasoned marketer with 5-7 years of experience in multi-channel marketing
• Great organisation, planning and prioritization skills, with strong attention to detail
• Proactivity and ability to collaborate
• Strong communications and stakeholder management
• Excellent content knowledge and campaign experience

This is a great chance to get involved in a dynamic and thriving industry with one of the fastest growing gaming companies. The right candidate will be rewarded with a competitive salary + benefits. If you are interested to find out more then please get in touch with me – bryan@bettingjobs.com

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Bryan McGuire
Email:

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