PPC Executive

Job Type:
Salary Description:
Competitive Salary Offered
Job Ref:

Betting Jobs are looking for a PPC Executive for a very well-established online casino operator. This Pay per Click Executive will manage the PPC Campaigns ensuring high efficacy at bringing in revenue.

•Set up and management of pay per click campaigns for casino brands
•Analysis of keyword search volumes to identify strong keywords for campaigns
•Keyword research to establish best CPC keywords
•Monitoring and reporting on competitors
•Analysing return on investment of all PPC campaigns
•Maximising return on investment for allocated pay per click budget
•A/b testing to establish the best conversion and quality scores
•Budget management including bids, caps and ROI analysis
•Using analytics for traffic and player value insight and further target optimum demographics
•Creating reports on campaign success and reporting these to senior management and stakeholders
•Testing copy and landing pages
•Collaborating with brand/design to produce and identify best performing creative for campaigns
•Collaborating with campaign teams to participate in and leverage 360 campaigns
•Collaborating with alternative acquisition channels to deliver cohesive CX
•Understanding customer value and utilising strategies to drive quality traffic to the company websites
•Continuously optimising and maximising return on investment

•Passion for SEM
•Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving goals
•High levels of integrity, autonomy, and self-motivation
•Excellent analytical, organizational, project management and time management skills.
•Think creatively, initiate projects, identify and resolve problems
•Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
•Ability to clearly and effectively articulate thoughts and points
•Excellent command of English

•Online casino PPC and SEM experience in UK market advantageous
•Setting up SEM/PPC campaigns from scratch
•DS3 or similar platform experience
•Proficient in using MS office
•Google Adwords/Bing qualification advantageous
•Web/Google analytics knowledge and experience

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs

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