SEO Executive

Job Type:
Salary Description:
Based on Experience
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Job Title: SEO Executive: Casino
Department: Digital Marketing Department
Reporting to: SEO Manager: Casino
The Department
The Digital Marketing department is responsible for Group’s global digital footprint, including demand generation and conversion across all online and mobile channels globally.
Purpose of Job
Reporting into the SEO Manager: Casino, the SEO Executive will be someone who has a steady grounding of SEO and is now looking for a step-up in competing in one of the most difficult verticals in the world.
Working closely with SEO Manager: Casino, the role is to help deliver and be hands on in seeing through the fruition of the strategy and vision of the senior SEO team. The ideal candidate will have a skill of working autonomously yet part of a team when required, they already have a 360-degree skill set of SEO and looking to strengthen and take their knowledge to the next level. Skills needed for the job (but not limited to)
- Onsite SEO:
o Carry out global keyword research and implement research as required
o Identify and write up reasonable solutions to technical SEO hindrances
o Set-up and maintain SEO landing pages as and when required
- Offsite SEO:
o What initiatives and actions should be taken to mitigate risks?
o Work closely with the SEO Manager in scaling offsite strategy
o Hands on management of the content outreach and management approval process
- Content Marketing:
o Co-ordinate and support content marketing initiatives
- Internal stake holder management:
o Where can SEO support brand campaigns?
o Education to wider business in the importance of SEO
- Tracking & Reporting
o Utilising Google Analytics, Google Search Console and internal tools in helping to measure and drive commercial success
The role will give the candidate exposure in managing multiple agencies globally and improving the overall exposure across all parts of SEO acquisition.
Key Responsibilities & Accountabilities
 Work autonomously to co-ordinate and work with various external SEO Agencies in maintaining strong relationships and our monthly billings are fulfilled
 Formulate and conduct in-depth analysis to missed opportunities in key foreign territories as to where we should be improving our visibility which requires minimal development work
 Regular updates as to spot any trends or SERP movements on core keywords
 Leverage and contribute to the brand and content strategies to maximise SEO opportunities
 Spot opportunities in the market to improve organic growth
 Present weekly KPIs reports to line manager – showing tasks completed and proactive next steps taken to show progress achieved
Essential Criteria:
 Proven hands-on SEO experience, covering content, on-site, outreach and tactical SEO strategies in competitive sectors (iGaming / gambling, finance or travel – iGaming / gambling preferred)
 Demonstrable track record of developing and executing multi-region advanced outreach strategies (guest posting, link-bait, content, PR, social media) leading to noticeable improvement in organic rankings in different regions and across different language groups
 Good technical SEO experience (meta tags, sitemaps, redirects, geo-targeting, domains management,, hreflang tags, etc.)
 A good understanding of SEO content skills (copywriting, understanding the value of content for SEO, keyword integration, does a hyper-link stand out, etc.)
 Understanding of CMSs and front-end technologies (HTML, CSS, JavaScript) and how these can be utilised to maximise SEO potential
 Familiarity in utilising the following tools to gain actionable insight: Google Analytics, Google Search Console, Search Metrics, SEMRush, Ahrefs & Ranking Tools (AWR, Moz, etc)
 Highly numerate and interested in working with different data sets to drive actionable results
 Able to quickly adapt with new and creative approaches to achieve results
 Demonstrates consistent logic, rationality, and objectivity in decision making
Desirable Criteria:
 Basic web development experience (HTML, CSS, JavaScript, CMS)
 Experience in working at a large SEO environment covering multiple territories and large keyword sets
 Competitive verticals experience (iGaming, Finance, Health & Pharmaceutical)
 Additional language (Spanish, German, Italian, French or Dutch)
 Passion for Casino
Person Specification:
 Sets high standards of performance for self
 Ability to work autonomously
 Adaptable to change
 Team player
 Assertive

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs

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