Betting Jobs are looking for a Casino Retention Manager for one of their very well-established London based clients. The role will work in the Retention Department and be responsible for the creation, segmentation and execution of promotions sent out to players.
Purpose of Job:
To ensure that the Retention Team delivers effectively against the objectives through the management of the customer retention programme. With the ultimate aim of increasing customer engagement, driving down churn and increasing customer lifetime value you will provide guidance to your peers to ensure excellent retention-based promotions across the company are well executed.
Key Responsibilities & Accountabilities
Planning and maintaining all retention marketing programs
Identify opportunities & implement tactics to maximise revenue and minimise churn among existing customer bases.
Work with various teams to create and launch retention campaigns/programs, driving loyalty and revenue.
Analyse and report monthly on usage patterns, churn, customer base trends, and customer retention and promotion projects and initiatives.
Design marketing campaigns aimed at retention and value preservation.
Build close relationships with other business functions including Product teams
Monitor changes and keep updated on the organisation's products or services.
Managing and optimising life cycles
Assign requests out to the team
Responsible for Retention team lead management, providing feedback, coaching, training and development in order to optimise performance of all team members.
Work with the team to ensure the continuous development and training for the team
This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.
A good understanding of the entire campaign development and delivery process.
Experience of working with stakeholders at various levels
Proven management of retention and or promotional activity
A good knowledge of online customer retention strategies and tactics
Experience creating marketing campaigns targeted at consumers
Exceptional knowledge of Excel, spreadsheets or reporting software.
Previous experience of managing or providing guidance to other team members
Experience of carrying out data analysis on retention and promotional activity making suitable recommendations based on this information
Basic understanding of a CRM or email marketing software.
Understanding of online gaming back office systems
Person Specification: Ability to provide analysis on large amounts of data identifying trends and presenting recommendations
Extremely passionate about the internet and technology world.
Exceptional attention to detail
Driven, dynamic and able to take the initiative.
Comfortable picking up new concepts and running with them.
Ability to think outside the box.
Excellent organisational & time management skills.
Excellent written and verbal communication skills
Able to take initiative to ensure that deadlines are met