CRM Manager

Job Type:
Salary Description:
Competitive Salary Offered
Job Ref:

Betting Jobs are looking for a CRM Manager for one of their very well-established clients based in London. The CRM Manager is responsible for developing and implementing the CRM Strategy to increase customer lifetime value across the company's casino product. The role will be responsible for growing the retention programme across multiple markets within the product. The role will collaborate cross functionally with Acquisition, Creative and Technology teams to ensure strategy alignment. This role requires a good understanding of how to use technology and data to improve the effectiveness of CRM campaigns.

Key Responsibilities & Accountabilities
 Coordinate the efforts of the CRM team to meet customer requirements
 Responsible for the measurement, reporting and optimisation of all CRM activities
 Ensure all communications are aligned to business value
 Develop a KPI framework which effectively measures the value of the growing database
 Work with team leaders to Implement personalisation strategies based on a data driven approach
 Contribute to setting the overall customer experience vision and targeting approach
 Identify gaps and develop new processes and procedures to ensure CRM best practice and alignment
 Establish and maintain relationships with key business partners to ensure strategy alignment
 Manage relationship with external CRM suppliers
 Identifying new innovative opportunities and industry leading CRM strategies
This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

Essential Criteria:
 Solid experience managing a CRM team both strategically and operationally
 CRM subject matter expert
 Experience working with Exact Target and Google Analytics
 Extensive knowledge of CRM industry standards and best practices
 Experience in managing third party agencies to deliver results
 Strong leadership skills
 Proven experience creating and delivering email programmes that increase revenue and improve customer retention

Desirable Criteria:
 Online gaming industry experience

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs

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