Duties & Responsibilities :
Manage all customer lifecycle and reactivation communications across all channels (email, website, SMS, push notifications, phone, direct mail, real-time messaging).
Create clear retention plans for your market – including detailed briefs for the CRM execution team including targeting, mechanics and channel mix.
Be hands-on and assist with the implementation of all campaigns across each brand and product.
Work closely with your regional team (Country Manager & Customer Care team) to ensure consistent delivery is achieved across all channels.
Work closely with our in-house creative studio to implement additional brand content (both visual and copy)
Report on day-to-day CRM activity and ensure reports are up to date and accurate. This will in effect allow the team to develop insight into the effectiveness of all lifecycle campaigns, which will ultimately provide the intelligence to continuously improve and identify future opportunities for growth.
Constant optimisation of activity based on analysis.
Adoption of A/B testing of activity.
1 years experience in CRM in a data and performance driven environment within Gaming.
Meticulous attention to detail and strong analytical skills.
Fluent in English with excellent written and verbal communication skills.
Proven ability to take ownership of a promotion/campaign from conception to completion.
Brimming with new and innovative ideas.
Excellent time management and organisational skills.
Strong team player.