Head of Sweden

Job Type:
Permanent
Categories:
Marketing
Location:
Nordics
Salary Description:
Negotiable + benefits
Posted:
16-Jun-17
Job Ref:
#11200

A leading international iGaming group is looking to hire a Head of Sweden to manage all their established brands in the region. Reporting to the CMO, this is a key role within the business and will oversee the continued growth of the region.

What you'll be doing
Overall responsibility of the market's business
Managing the Sweden based marketing team
Managing the KPIs and determining the local marketing strategy to meet the set targets
Driving product launches and growing brand awareness in the market
Driving acquisition marketing according to the local marketing plan
- Media strategy, planning and budget responsibility
- Forming partnerships and relationships to gain brand visibility (events, sponsorships, ambassadors etc)
- Managing media relationships and local media campaigns
- Managing local PR
- Managing local agencies
- Utilizing global content for unified branding but creating needed local content for locally driven campaigns (with content writer)
- Attending local events and representing the brand
- Supporting the product development for optimal level of market localization
Driving retention marketing by creating additional local campaigns according to the local events for a higher customer lifetime value

Qualifications:
Experience in marketing or business development
Experience of e-commerce or digital channels in general
Experience of brand building, communications and PR
Experience of social media marketing
Knowledge of iGaming (field experience is a big bonus)
Knowledge of local market and networks

Other specifications:
Entrepreneurial
Networker
Sports fan
Games fan
Excellent communications skills in Swedish and English

For more information, please contact fiona@bettingjobs.com

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs
Email:

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