CRM Campaign Executive

Job Type:
Any
Categories:
Marketing
Location:
Malta
Salary Description:
Competitive Salary Offered
Posted:
06-Sep-17
Job Ref:
#11158

Betting Jobs are looking for a CRM Campaign Executive for their high profile online casino client to work within the brand team where the team is responsible for planning, creating and executing campaigns.

Key responsibilities:
Setups – 60%
• Implements targeted marketing campaigns according to briefs, aimed at increasing the customer activation, conversion and retention
• Manages the technical side of campaign setups (such as setting up bonuses, free spins, segmenting, and crediting other customer rewards)
• Involved in planning, setting up and execution of automation related activities (all lifecycle stages)
• Add new games (desktop/mobile/tablet) to our back office and the relevant information (game descriptions, images and more)
• Position the new games in the game lobbies (desktop/mobile/tablet) for all our sites
• Analyse the game performance based on information received from game providers/BI and re-position our lobbies accordingly
• Day to day product operations including carrying out UATs to ensure smooth functioning of games.
• Perform thorough follow-ups on bonuses/campaigns and pass on the findings to brand team
• To work on any other task requested by brand manager
• Go to person whenever bonuses issues occur
• Works closely with the brand team and other units within the team to ensure campaigns are coordinated and delivered accurately
• Work towards set targets and deadlines
• Improves the work flows and suggest improvements
• Compile campaign related reports on request such as free spin/bonus cost reports
• Assisting customer support with any campaign queries they are not able to solve
• Co-operate with life cycle manager to develop and optimise our various life cycles

Follow up – 20%
• Follow up on campaign performance on daily/weekly/monthly basis
• Monitor relevant KPIs for the brand, such as reactivation and churn rates, bonus costs etc
• Evaluates and analyses relevant information through different systems, and pushes relevant insights to brand team members
• Follows up on initiatives taken in change of offer & campaign efficiency
Third party relations – 10%
• Manage bonuses and lobbies through partner backend systems

Co-ordination with other teams – 10%
• Works closely with the brand team and other units within the team to ensure campaigns are coordinated and delivered accurately
• Work towards set targets and deadlines
• Improves the work flows and suggest improvements
• Compile campaign related reports on request such as free spin/bonus cost reports
• Assisting customer support with any campaign queries they are not able to solve
• Co-operate with life cycle manager to develop and optimise our various life cycles

Relationships and communication
There will be a close and daily working relationship with other members of the brand team and other departments over Skype, email and face-to-face.
Also other internal departments need your help such as: Product teams about day-to-day activities and developments related to the product, other brand teams, affiliates and business development team via Skype, email and also face-to-face.
As you will be required to work with 3rd party software, you will need the support of the providers from time to time. Standard method of communication is via Skype chat or email.
Provide regular, timely reporting and performance monitoring to teams and key stakeholders where needed.

REQUIREMENTS
Skills
• Experience from working with Optimove is beneficial
• Experience from working with Tableau is beneficial
• Strong organisational skills, excellent time management and experience of balancing multiple projects essential.
• Ability to prioritize tasks and manage deadlines for large, multi-phase projects
• iGaming industry experience

Competencies
• Detail orientated
• Effective communication skills (both written and verbal) with the ability to tailor your dialogue and delivery to cater for a variety of audiences.
• Ability to prioritize tasks and manage deadlines for large, multi-phase projects
• Strong time management skills.
• Detail orientated
• Effective communication skills (both written and verbal) with the ability to tailor your dialogue and delivery to cater for a variety of audiences.

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs
Email:

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