The Digital Marketing Department is responsible for Group’s global digital footprint, including traffic generation and conversion across all online and mobile channels globally.
Purpose of Job:
Reporting into the Head of Display, the Digital Ad Operations Specialist utilise their technical knowledge and take responsibility for troubleshooting, driving and developing the Group’s digital advertising operations function across desktop, tablet, mobile and video.
Key Responsibilities & Accountabilities:
To be the central point of contact for all technical issues and troubleshooting
Maintain and develop Ad Server solutions as well as other third party software solutions
Ownership of campaign trafficking, tagging / tracking and ad serving
Manage the overall technical and operational output of advertising operations across display
Devise and promote operational best practices across the display team and to the wider channels
Work with team on raising practical skills on trafficking, tag management, reporting, creative QA
Manage creative set up, trafficking new banners and XML feeds on all campaigns
Ensure ad-serving and tracking requirements are executed accurately from start to finish
Collaborate with the display team and relevant parties (such as design & media agencies) to drive operational efficiencies in ad-serving, reporting and analytics
Support the team with any technical requirements e.g. Ad Tech vendor selection, bespoke reporting, demand side platforms, data management platforms, ad-serving, attribution platforms
This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.
Significant digital ad operations experience; within an agency or network / media owner
Strong trouble shooting skills across direct and programmatic buying in display, video and mobile
An excellent understanding of the advertising technology landscape
Ability to provide technical solutions to multi-channel tracking with an understanding of de-duplication, cross channel reporting and attribution.
Hands-on ad serving experience (DoubleClick, Flashtalking, Sizmek etc.)
Strong working knowledge of demand-side platforms (MediaMath, RocketFuel, App Nexus, etc.)
Good knowledge of tag management platforms (GTM, Ensighten, Qubit, etc.).
Understanding of Data feeds in particular XML feeds
University Degree in relevant subject
Additional language (Spanish, German, Italian, French or Dutch)
Highly numerate and analytical
Sets high standards of performance for self
Exceptional attention to detail and a great communicator
A natural problem solver
Team player with the ability to work independently
A genuine interest in Sport & Digital Marketing