Digital Ad Operations Specialist

Job Type:
Permanent
Categories:
Marketing
Location:
UK
Salary Description:
Competitive Salary Offered
Posted:
14-Nov-16
Job Ref:
10576

The Department:
The Digital Marketing Department is responsible for Group’s global digital footprint, including traffic generation and conversion across all online and mobile channels globally.
Purpose of Job:
Reporting into the Head of Display, the Digital Ad Operations Specialist utilise their technical knowledge and take responsibility for troubleshooting, driving and developing the Group’s digital advertising operations function across desktop, tablet, mobile and video.
Key Responsibilities & Accountabilities:
 To be the central point of contact for all technical issues and troubleshooting
 Maintain and develop Ad Server solutions as well as other third party software solutions
 Ownership of campaign trafficking, tagging / tracking and ad serving
 Manage the overall technical and operational output of advertising operations across display
 Devise and promote operational best practices across the display team and to the wider channels
 Work with team on raising practical skills on trafficking, tag management, reporting, creative QA
 Manage creative set up, trafficking new banners and XML feeds on all campaigns
 Ensure ad-serving and tracking requirements are executed accurately from start to finish
 Collaborate with the display team and relevant parties (such as design & media agencies) to drive operational efficiencies in ad-serving, reporting and analytics
 Support the team with any technical requirements e.g. Ad Tech vendor selection, bespoke reporting, demand side platforms, data management platforms, ad-serving, attribution platforms
This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.
Essential Criteria:
 Significant digital ad operations experience; within an agency or network / media owner
 Strong trouble shooting skills across direct and programmatic buying in display, video and mobile
 An excellent understanding of the advertising technology landscape
 Ability to provide technical solutions to multi-channel tracking with an understanding of de-duplication, cross channel reporting and attribution.
 Hands-on ad serving experience (DoubleClick, Flashtalking, Sizmek etc.)
 Strong working knowledge of demand-side platforms (MediaMath, RocketFuel, App Nexus, etc.)
 Good knowledge of tag management platforms (GTM, Ensighten, Qubit, etc.).
 Web development experience (HTML, CSS, Javascript, server-side scripting, SQL)
2
 Understanding of Data feeds in particular XML feeds
Desirable Criteria:
 University Degree in relevant subject
 Additional language (Spanish, German, Italian, French or Dutch)
Person Specification:
 Highly numerate and analytical
 Sets high standards of performance for self
 Exceptional attention to detail and a great communicator
 A natural problem solver
 Team player with the ability to work independently
 A genuine interest in Sport & Digital Marketing

Contact Details:
Tel: +44 (0) 1355 588 975
Contact: Harris
Email:

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