Key Responsibilities & Accountabilities:
Defining and implementing a social media strategy to maximise brand exposure and build engaged communities
Creating and implementing a social media calendar and production of social content (images, video, infographics)
Creating and running campaigns on a number of social media platforms – primarily Twitter & Facebook
Coordinate with editorial team to drive traffic to the blog and increase awareness for blog content
Manage promoted content campaigns and budgets
Work closely with Analytics & Insights team to mine social and customer data to generate new campaign ideas
Coordinate with customer service agents to manage and escalate customer complaints via social channels
Creating and owning regular business level reporting around core KPIs to ensure optimisation of performance.
Developing and maintaining market leading industry knowledge of social media marketing to assist with delivering a top level service.
Liaise with key stakeholders and establish best practice with Social Media colleagues working for other Group brands
This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.
Great communication skills and highly creative
A comprehensive understanding of all disciplines within marketing with proven skills in social media
Extensive knowledge of and previous experience working with Facebook and Twitter
Understanding of modern web technologies/social platforms and how to apply them to campaigns (including tracking)
Highly analytical and able to demonstrate ongoing campaign optimisation
Proven planning and organisational skills
A passion and interest in sport
Confident written and verbal interpersonal skills.
Extremely organised and able to work to tight deadline.
Proactive and resourceful.
Self-motivated energetic individual
Strong analytical skills and highly numerate
Excellent decision making ability
Innovation and ability to think “outside the box”
Ability to thrive is a fast paced environment and value attention to detail