Head of CRM Casino

Job Type:
Permanent
Categories:
Marketing
Location:
UK
Salary Description:
Competitive Salary Offered
Posted:
19-Feb-24
Job Ref:
20264

BettingJobs is working with a leading iGaming company, who are currently looking to add a Head of Casino CRM to join their team in London.

Responsibilities:
• Manage Global CRM team and overview full planning and budgeting of Casino CRM activities to improve customer engagement.
• Increase the retention and reactivation rates and average revenue per user for Casino customers.
• Plan operational and promotional actions supporting long-term marketing strategy to increase sales, reduce churn, improve player lifetime value and therefore support net revenue growth.
• Understand and profile players to create sophisticated customer segmentation and tailored offers.
• Ensure CRM campaigns are consistent, attractive, cost-effective, relevant and aligned with other areas of the business, at all times.
• Regularly liaise with the marketing, product, analytics and territory teams to design marketing initiatives and test new innovative ideas to increase the number and value of players.
• Work with the designer and copywriter team to ensure consistency of automated and ad hoc bonus campaign content in accordance with brand guidelines.
• Ensure compliance with all applicable regulations and legislation and that all risks within areas of responsibility are identified and managed effectively.
• Proactively manage budget to meet the desired balance between ROI and spend.
• Monthly and quarterly analyse all results against agreed objectives delivering clear and concise reporting to the casino teams and CEO.
• Ongoing review of daily and weekly performance of key business KPI s and player behaviours with the aim to make quick adjustments where required and/or identify opportunities for automation.
• Monitor competitor’s campaigns in order to understand trends in the industry and improve strategy.
• Liaise with the acquisition team to optimise conversion rate.

Requirements:
• Have the ability to communicate at all levels of the organization, both verbally and written, in English. Other languages are a plus.
• Have proven, relevant work experience, particularly with managing CRM operations and promotions.
• Have deep knowledge and understanding of online casino activities, experience in the industry and passion for the Casino products is a must.
• Be self-motivated, proactive and have the ability to work under pressure and on your own initiative.
• Be able to work at a fast pace, whilst still showing meticulous attention to detail.
• Have excellent planning, organisational, prioritisation and project management skills.
• Be commercially minded, data literate with strong analytical skills and comfortable in using raw data to draw useful conclusions and makeup decisions.
• Be innovative and creative, a lateral thinker who can understand and adapt to market trends.
• Can multi-task, manage multiple assignments and able to think about new approaches to solve problems.
• Know about CRM systems and processes, previous experience with Optimove is a plus.
• Know HTML coding & Dreamweaver.
• Ability to be a self-starter and individual contributor on the team.
• Ability to communicate well in both small and large groups.
• Comfortable with giving and receiving candid feedback.
• Solid understanding of the latest gaming systems and industry trends.
• Excellent time management skills with the ability to multi-task with demonstrated performance managing multiple projects simultaneously.

Contact Details:
Tel: +441355588974
Contact: Jonathan Revie-Singh
Email:

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