BettingJobs are working with an iGaming Crypto Company and are looking to add a Marketing director to their team in Manila.
• Preparing and managing monthly, quarterly and annual budgets for the Marketing department.
• Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative including Newsletters.
• Ensure availability and dissemination of localised content and branding in coordination with the Central Team including press releases, localised B2B presentation, localised B2C/B2B digital Adverts etc.
• Manage Social Media Channels to ensure consistent branding and messaging.
• Launching and developing the products created by the Marketing team.
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).
• Organizing and planning the company events together with the Marketing team.
• Responsible for Gaming Shows participation and identify branding opportunities if any in coordination with the Central Team.
• Identify sponsorship opportunities.
• Work with Central team for local award opportunities.
• Coordinate merchandising activities between Local and Central Teams including procurement where necessary.
• Design branding, positioning, and pricing strategies.
• Analyse consumer behaviour and determine customer personas.
• Identify opportunities to reach new market segments and expand market share.
• Coordinate and support sales and marketing efforts to boost brand awareness.
• Work experience as Head of Marketing or VP Marketing, preferably within the industry
• Experience running successful marketing campaigns.
• Experience with CRM software
• Leadership skills with the ability to set and prioritize goals.
• Analytical mind
• BSc or MSc in Marketing or relevant field
• Asian Market experience essential.
• Proficiency in Chinese is required.