Head of Acquisition

Job Type:
Permanent
Categories:
Marketing
Location:
Eastern Europe
Salary Description:
Competitive Salary Offered
Posted:
12-Feb-24
Job Ref:
20118

BettingJobs are working with a well-funded, online casino start-up located in Prague looking to add an experienced Head of Acquisition marketing to their team.

The successful candidate will play a pivotal role in defining acquisition strategies, maximizing ROI, and steering global expansion. The ideal candidate will oversee end-to-end acquisition programs, covering Affiliates, PPC, SEO, and Social.

Responsibilities:
• Research, acquisition, and onboarding of affiliates globally.
• Monitor and ensure correct promotion of brands by affiliates.
• Evaluate and report on affiliate performance.
• Follow up on deals and commission payments.
• Deliver, test, and optimize acquisition funnels.
• Communicate new offers game provider releases, new product features, promotions, etc.
• Aligning with support on new campaigns/offers but also investigating and reporting issues that were sent from customer service
• Track and analyse campaign results, suggesting improvements.
• Conduct & assist in constant competitor analysis to improve company product and strategy.
• Establish and oversee teams from the ground up.
• Cultivate and nurture a network of powerful partnerships.
• Collaborate with teams to optimize KPIs.
• Provide inspirational leadership.
• Negotiate effectively with media partners, affiliates, and stakeholders.

Requirements:
• Extensive experience in similar roles within the gambling industry.
• Track record in customer acquisition, retention, and brand programs.
• Commercially and analytically oriented mindset.
• The ability to ensure timely delivery and flawless quality on all tasks handled
• Passion for the industry and excellent interpersonal skills.
• Fluent in English, additional language proficiency a plus.
• Excellent team player.

Contact Details:
Tel: +441355588967
Contact: Jennifer Innes
Email:

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