BettingJobs are currently recruiting for a Optimization Analyst based remotely for a leading iGaming services company.
The successful candidate will be responsible for developing and executing strategies to improve user conversion rates, enhance user experiences, and drive revenue growth.
• Develop and execute a comprehensive conversion rate optimization strategy, including A/B testing, multivariate testing, personalization, and other optimization tactics.
• Implement tracking and data collection mechanisms to ensure the accuracy and reliability of experimental results.
• Lead on decision making and optimization of Experimentation and Conversion tooling.
• Oversee the planning and execution of A/B tests and other experiments to validate hypotheses and improve conversion rates.
• Monitor key performance indicators (KPIs) related to conversion rates and user engagement, providing regular reports and insights to stakeholders.
• Prepare clear and concise reports, documenting experiment details, results, and recommendations for stakeholders.
• Work closely with product teams, engineers, designers, and data analysts to communicate findings and implement improvements.
• Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Computer Science, or related).
• At least 4 years of professional experience in experimentation/conversion
• Experience with A/B testing platforms and data analysis tools (e.g., Google Optimize, Optimizely, R, Python, SQL).
• Proficiency in front-end analytics tracking platforms such as Google Analytics 4, Mixpanel, and FullStory.
• Demonstrated ability in creating dashboards using Looker Studio, PowerBI, or Tableau
• Flexible to work with departments in different time-zones (Europe + America)
• Upper intermediate English level + Spanish proficiency