CRM Manager

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Salary Description:
Competitive Salary Offered
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BettingJobs are working with a platform provider with offices in Sofia and Limassol. They are looking to add a CRM Manager to their team.

• Administer, configure, and customise the CRM system to align with the unique requirements of the casino industry.
• Manage user access, roles, and permissions within the CRM system, adhering to gaming regulations and compliance standards.
• Address technical issues, bugs, and system errors to ensure uninterrupted casino operations.
• Collaborate with IT teams to integrate the CRM system with casino-specific software and platforms.
• Ensure the accuracy and security of player data within the CRM system, following industry-specific privacy regulations.
• Implement data quality measures and conduct regular data hygiene practices to maintain data integrity.
• Manage player segmentation and categorisation to facilitate targeted marketing campaigns and personalised player experiences.
• Customise CRM workflows, processes, and fields to suit the intricacies of the casino environment.
• Develop automation workflows, triggers, and alerts for managing player interactions and loyalty programs.
• Collaborate with development teams for advanced customisations and integration of casino-specific functionalities.
• Generate reports on key CRM metrics, player behaviour, and engagement trends to inform strategic decisions.
• Provide actionable insights based on data analysis to optimise player experiences and marketing strategies.
• Identify patterns and trends that contribute to enhancing the overall casino business.
• Provide training sessions for casino staff to ensure effective utilisation of the CRM system for player management.
• Offer technical support to casino employees, addressing inquiries and resolving issues promptly.
• Create comprehensive guides and documentation tailored to casino processes and functionalities.
• Monitor updates and advancements in CRM technology specific to the casino industry.
• Plan and execute system upgrades and maintenance tasks in alignment with casino schedules.
• Perform routine maintenance, backups, and security checks to safeguard sensitive player data.
• Collaborate with various departments, including marketing, player relations, and analytics, to align CRM strategies with casino objectives.
• Contribute insights to design and execute CRM-powered campaigns and initiatives that enhance the player experience.

• Bachelor's degree in Information Technology, Computer Science, Business, or a related field.
• 2-3 years of proven experience as a CRM administrator or in a technical role within the casino industry.
• Proficiency in CRM software tailored for casinos (e.g., Casino CRM, Patron Management Systems).
• Strong understanding of casino operations, player management, and industry-specific compliance.
• Technical expertise to troubleshoot and resolve casino-focused technical challenges.
• Knowledge of database management, player data segmentation, and casino-specific analytics.
• Familiarity with CRM customisation, automation, and integration within a casino context.
• Excellent analytical, problem-solving, and communication skills.
• Attention to detail and ability to thrive in a dynamic casino environment.
• Exceptional organisational and project management abilities.
• Training and documentation experience with a focus on casino procedures is advantageous.

Contact Details:
Tel: +441355588978
Contact: Carla Souter

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