BettingJobs are working with a multi-product content provider in the iGaming industry, who are currently looking for a Content Marketing Manager to join their team in Malta.
Responsibilities:
• Craft high-quality written content that reflects the brand's tone and style. Your words will be instrumental in driving customer engagement and loyalty.
• Organise and manage the content creation process efficiently, from press releases and editorials to interview opportunities. This includes coordinating with various stakeholders, timelines, and ensuring a smooth workflow from ideation to publication.
• Work closely with the wider team to align content strategies with overall marketing goals. Collaborate on brainstorming sessions and creative campaigns to ensure the messaging is consistent and engaging.
• Create content for a variety of platforms, including websites, social media channels, e-newsletters, and more. Adapting your writing style and switching gears to suit different mediums and audiences.
• Liaise with multiple stakeholders within the business, such as designers, local marketing managers, and compliance teams, to gather insights and information necessary for accurate content creation.
• Stay up to date with industry trends, competitor activities, and emerging topics to ensure the content remains relevant and engaging.
• Tracking and analysing content performance and delivering content and social media reports.
Requirements:
• Fluent native-level knowledge of English, written and spoken.
• Strong editing and proofreading skills with a sharp eye for detail.
• Experience building content and managing content and social media calendars.
• A proven track record of crafting high-quality, engaging, and error-free written content.
• Experience with preparing and editing press releases and working with PR agencies.
• Demonstrated ability to tailor content for various social media platforms, understanding the unique tone, style, and user expectations of each.
• Proficient in managing and publishing content through social media business accounts, as well as using a range of content management systems such as WordPress.
• An interest in and understanding of the online gambling industry, products, trends, and audiences. Previous experience a plus.
