BettingJobs are working with a major B2C iGaming operator with offices in London, who are looking for a Performance Marketing Team Lead to join their growing team. The company operates in major European and North American regulated markets and is expanding in LATAM also.
Responsibilities:
• Lead the development and delivery of the annual PPC/ASA/UAC and Paid Social marketing strategies for the in-housed markets.
• Lead the budgeting, forecasting and reforecasting processes for the in-housed activity by presenting media plans to the relevant digital managers, Head of Digital, the CMO, the CEO and the relevant Country Managers for approval.
• Liaise with the in-house ‘delivery’ team on the successful implementation of the approved media plans and reporting back on monthly basis by reviewing the forecasted vs. actuals performance.
• Deliver and execute monthly, quarterly, and annual marketing plans for PPC/ASA/UAC and Paid Social campaigns together with the in-house ‘delivery’ team across the in-housed markets.
• Manage successfully the ongoing performance/optimization and weekly/monthly reporting of the above campaigns to the relevant stakeholder, to ensure the company hits the annual targets for each channel and geo.
• Proceed with daily/weekly/monthly auditing of the in-housed campaigns by supplying feedback on improvements to channel managers of the in-housed activity and reporting back to the Head of Digital, CMO and CEO on performance updates.
• Identify and test new channels outside of the existing marketing mix to add scale to the performance plans – this includes the development of test plans.
• Work with the Marketing Analytics and BI teams to identify and provide evidence on assisted conversions across all relevant platforms.
• Work with the head of digital to build and get approved a migration plan for the in-housing of more markets and channels across 2023/2024
• The ongoing mentoring and development of direct reports ensuring they are correctly trained in tech and platform developments in order to evolve and scale the channels successfully.
• Work with the Marketing Analytics and BI teams to identify profitable customer segments and develop performance strategies to target those segments across relevant performance channels.
• Identify opportunities for increased automation and efficiency through increased and more automated technical solutions.
• Work closely with BI and the marketing analytics teams to identify cost saving opportunities.
• Develop and evolve campaign tracking and measurement systems to ensure they understand the performance of the campaigns accurately.
Requirements:
• Minimum 8 years' experience in marketing performance, data science or related field.
• Experience in the gaming industry is beneficial but not required.
• Experience across all performance marketing platforms.
• Experience in forecasting.
• Experience in building and maintaining a performance marketing team.
• Expert understanding of digital tracking, measurement, and reporting tools.
• Excellent written and verbal communication skills.
• Teamworking skills – the ability to build relationships internally and externally, with experience working across multiple countries is also beneficial.
• Strong organizational skills and experience of balancing multiple projects simultaneously.
• Strong understanding of current online marketing concepts, strategy, and best practice.
• Must be at the cutting edge of search innovation with an awareness of platform changes, ideally with nurtured contacts already within Apple, Facebook, and Google.
• Must have the ability to drive complex strategies but also to explain them to nurture junior members of staff and non-digital stakeholders.
• You will require strong analytical acumen with the ability to uncover insights and create stories by seamlessly integrating a variety of data sources.
• While this is a senior role, we also want someone who still understands the platforms and is comfortable rolling their sleeves up to help the team out if necess
