BettingJobs are working with a marketing agency working with iGaming clients who are currently looking to add a Senior Media Buyer to their team.
Responsibilities:
• Developing, managing, and implementing paid media campaigns
• Optimising paid media campaigns - setting paid media goals and KPIs. Conducting thorough analysis on keywords, bid prices and audience optimisation.
• Development and implementation of innovative social media campaigns and customer journeys.
• Keeping up to speed of the latest trends in PPC and paid social. Sharing best practices and new technologies.
• Documenting requirements for development by external development team
• Ability and willingness to utilise various third-party tools to manage features and improve conversion.
• Reviewing & reporting campaign KPIs such as cost per acquisition (CPA), return on investment (ROI), and return on ad spend (ROAS)
Requirements:
• Experience in a senior PPC position for at least 2 years and successful cases.
• Experience in developing and optimising large advertising campaigns in Google Ads.
• Knowledge of the gambling industry.
• Analytical skills and ability to use data to optimise campaigns.
• Blackhat experience is a requirement.
• Possesses strong data entry skills.
• Strong attention to detail
• Excellent communication skills which includes presenting data and building reports.
• Able to negotiate, promote/sell ideas persuasively, and close transactions with mutually beneficial results.
• Possesses strong organisational and time management skills, driving tasks to completion.
• Able to work independently with minimum supervision.
• Able to build solid, effective working relationships with others.
