BettingJobs is working with a leading iGaming company in the UK, who are looking for a CRM Executive.
The successful candidate will play a pivotal role in driving customer engagement and optimising the promotional efforts in the dynamic world of iGaming. Their mission will be to craft and execute compelling customer journeys, ensuring a seamless and engaging experience for the players.
Responsibilities:
• Collaborating with cross-functional teams to maintain and enhance the Promotional Calendar for assigned GEOs, ensuring timely and impactful campaign execution.
• Designing and orchestrating diverse customer journeys that resonate with the player base.
• Overseeing the end-to-end execution of CRM campaigns, using the marketing automation tool, including segmenting the customers and setting up on-site and off-site promotions.
• Monitoring and analysing key CRM metrics, including deliverability, open and click rates, and campaign performance.
• Checking for game providers` updates and offers & helping with lobby placement.
• Conducting thorough market and competitor research to tailor retention plans to the local market's nuances. Identify innovative campaign opportunities to drive sustained player loyalty.
Requirements:
• Strong English communication skills are a must. Knowing German is a plus.
• Background in CRM and familiarity with the iGaming sector.
• Experience working with Optimove is a bonus.
• Proficiency in HTML/CSS is advantageous.
• Well-organised and analytical, paying close attention to details and approaching tasks systematically.
• Driven by results and objectives, enthusiastic about learning and growth.
• Motivated team player with the ability to take initiative and work independently.
