Argentina Marketing Manager

Job Type:
Salary Description:
Competitive Salary Offered
Job Ref:

BettingJobs are working with a very successful sportsbook and casino operator who are looking to add a Marketing Manager for Argentina.

• Define marketing targets (e.g. site traffic volumes, new unique visitors, new registrations, new first active customers, depositors, conversion rates, CPA and player value) for the market in alignment with the country manager, as derived from the overarching financial KPIs.
• Develop tactical action plans: brand positioning, strategic media approach (media type, media channels, media formats) and strategic campaign planning.
• Develop and localize together with external creative agencies all creative material (TV, ATL, BTL, digital, on-site), ensuring optimum compatibility between creatives and local target group characteristics.
• Propose, implement, monitor, and report on the marketing budget.
• Work closely with HQ product development teams to further adapt and develop all products and services to meet local market high standards and requirements.
• Coordinate and supervise local and central content teams to ensure the best quality and consistency of any inbound and outbound communications.
• Monitor, track and evaluate all marketing activities and report KPIs of channels and campaigns (TV/ ATL, digital, on-site, affiliate marketing/network) to ensure targets are achieved or take respective measures.
• Monitor and report on competition and their activities regarding communications, product and compliance areas; conduct market and media research and coordinate with HQ in rolling out global market research initiatives.
• Manage local and global agencies and third partners for the execution of the regional campaigns/communications plan.
• Create reports and analyses for the country manager with whom the marketing manager will closely work with as well as for further senior managers.
• Ensure that all marketing activities are compliant with local regulations.
• Lead and develop a local marketing team; represent the company internally and externally.

• Bachelor’s Degree in marketing or a relevant field.
• Min. 5 years of experience in a marketing manager position in the online world.
• Excellent command of English and Spanish.
• Passionate about sports and the online gaming industry.
• Business orientation and understanding, entrepreneurial attitude and spirit.
• Strong analytical skills and a data-driven mindset.
• Get inspired by designing and executing new creative projects that ultimately drive KPIs and help achieve the defined targets.
• Hands-on mentality and proactive approach; likes to work in teams.
• Strong communications skills to convey targets, actions, plans and inspire others to deliver the plan.

Contact Details:
Tel: +441355588974
Contact: Jonathan Revie

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