BettingJobs are currently seeking a Digital Marketing Manager for an established iGaming Operator in the African market, with a strong brand and extensive retail presence. The Digital Marketing Manager will be responsible for the development of online offering, increasing customer acquisition and optimising customer retention.
This role would be well suited to an experienced Digital Marketing Manager with a strong knowledge of the online gaming industry and experience working in the African market.
Responsibilities:
• Increase meaningful traffic and conversions
• Content management across site and digital channels
• Audience and customer engagement across social media, website and apps
• Responsibility for optimising key user journeys
• Optimise customer retention and lifetime value
• Ownership of SEO performance and rankings
• Project management and delivery of digital marketing initiatives
• Management of digital agencies
Requirements:
• Broad digital marketing experience within the iGaming industry
• Excellent knowledge of the African betting market
• Good understanding of Google Analytics
• Experience in managing Google AdWords campaigns and SEO
• Strong knowledge of retention marketing
• Solid understanding of digital ad-serving platforms would be beneficial
• Experience working with affiliate networks preferred
• Good understanding of Microsoft Excel
• Excellent team player
