BettingJobs are currently seeking a Conversion Specialist for an established gaming operator. This is an excellent opportunity for an experienced professional to take on ownership of the conversion funnel and execute projects that will increase conversion, player engagement and retention.
Responsibilities:
• Execute A/B optimisation tests that drive fundamental improvements to the website experience and performance
• Interpret data, identify key findings, make recommendations and take actions based on testing results and your ideas to positively impact customer experience, conversion rate, future feature developments etc.
• Streamline the sign up process to optimise retention rates
• Understand different traffic sources and identify what new users are seeking on-site
• Collaborate with various teams and stakeholders to understand customer priorities and pain points, develop robust tests/hypotheses, write creative web copy/value propositions and design low fidelity experiment prototypes and wireframes
• Advocate user-centered design methodologies and incorporate qualitative and quantitative research findings to enhance optimization tests
• Monitor competitor and industry trends in target markets that may impact conversion.
Experience:
• Prior experience in a role that involves conversion optimisation within iGaming is a must.
• Test and learn mindset with strong marketing instincts
• Demonstrated attention to detail and problem-solving skills
• General knowledge of statistical concepts related to A/B testing
• Experience in simple front-end web design and development (HTML/CSS) preferred
• Prior experience in roles within design, product, tech or marketing are a plus
This role will be primarily based remotely with frequent travel required and the successful candidate will be required to work in line with a North American Eastern Time Zone.
