BettingJobs are working with a very well-established iGaming company who are currently looking for an Italian Speaking Senior Acquisition Manager.
The successful candidate will be responsible for working across both sports and casino product verticals, to deliver effective acquisition plans for the Italian market.
Responsibilities:
Strategy & Planning
• Lead end-to-end management of acquisition campaigns, including messaging campaign planning, execution, and optimization.
• Develop effective acquisition plans, leveraging data to execute the budget for optimal impact.
• Identify and test new channels to drive performance.
• Continuous competitive analysis of channels, promotions, and placements.
• Develop and maintain acquisition KPIs and provide regular reports on progress.
• Leverage data to report on performance and guide ROI metrics to inform future plans.
Campaign Management
• Lead the creative, media and landing journey plans through-the-line.
• Own the customer journey from campaign to deposit to maximise traffic conversion.
• Be a key stakeholder in the review and improvement of the early lifecycle with CRM.
• Develop/maintain campaign dashboards to monitor performance and improvement.
Key Affiliates & External Relationships
• Create, nurture, and manage affiliate relationships with existing and new partners.
• Ownership of all affiliate contractual agreements.
• Own the budget and leverage it dynamically to maximise affiliate performance.
• Maintain and evolve affiliate content and communication.
Management
• Develop effective working relationship with all intersectional disciplines, including but not limited to UX, Brand, SEO, Social CRM and Product teams.
• Develop strong working relationships with external media buying partners.
Requirements:
• Minimum of 3 years' experience in B2C acquisition within the Italian Market. Knowledge of other jurisdictions beneficial but not essential.
• Proven track record of delivering successful acquisition campaigns.
• Data-centricity, and comfortable using data to drive decision-making and optimization.
• Hands-on use Google Analytics, experience with Income Access / My Affiliates/NetRefer also preferred.
• Direct experience of gaming in a B2C environment gained in the Italian market.
• Excellent communication and interpersonal skills.
• Ability to thrive on pressure, as many events are date specific.
• Fluent English and Italian.
