BettingJobs is working with a Romanian casino and sportsbook operator who are looking to expand their operations in the online side of their business. They are currently looking to add a Head of Marketing to their team in Brasov or Bucharest.
Responsibilities:
• Development of the marketing and media strategy in cooperation with the marketing team
• Defining the marketing strategy and marketing budget in line with the operational targets
• Planning and implementation of digital marketing activities (SEO, SEA, SEM, social media, display, email, etc.) and ATL/BTL activities (TV, radio, PR, sponsoring, events, OOH, etc.)
• Control marketing spend and performance of the campaigns and reporting to the CMO and company owners
• Close cooperation with the marketing team of the land-based casino and our external partners and external marketing agencies
• Monitoring and adherence to compliance standards
Requirements:
• Profound marketing knowledge
• Education and/or training in digital marketing
• Proven experience within the gambling industry
• Experience in the gambling, lottery or sports betting industry is an advantage
• Good knowledge of data analysis and data tracking incl. Google Analytics
• Strong analytical skills, creativity and innovative thinking
• Team player with an independent, proactive and solution-oriented way of working
• Experience in dealing with national and international service partners
• Native Romanian speaker
