BettingJobs are working with an established business with a portfolio of poker/gaming brands, they are searching for a Branding Manager to join their team.
Job Description:
• Develop and manage the overall brand strategy for the company's online gambling products and services, including brand positioning, messaging, and visual identity.
• Conduct market research and analysis to identify customer needs and trends, and use this information to inform branding decisions.
• Work closely with the marketing team to ensure that all branding efforts are aligned with the company's overall marketing strategy.
• Manage the development of all brand-related content, including advertising, promotional materials, and website content.
• Collaborate with internal teams, including product development and customer service, to ensure that the brand strategy is integrated into all aspects of the business.
• Monitor and analyse brand performance metrics, such as customer awareness and perception, and adjust branding strategies as needed.
• Develop and maintain relationships with key industry influencers, including bloggers and social media influencers, to increase brand awareness and engagement.
• Stay up-to-date with industry trends and best practices, and use this knowledge to improve the company's branding efforts.
• Lead a team of branding professionals, providing guidance, mentorship, and support as needed.
• To be successful in this role, you should have a deep understanding of the social media platforms, external partners and consumer behavior, excellent communication and collaboration skills, and the ability to lead and motivate a team. You should also be creative, strategic, and data-driven, with a passion for developing and executing effective branding strategies
