BettingJobs are working with an iGaming operator who operate a number of B2C casino and sports brands, who are seeking the hire of a remote Head of CRM to focus purely on their sports product.
Key Responsibilities:
● Lead and set vision for the CRM, VIP account and Customer support teams, which is currently made up of highly talented people from all over the world, in order to promote our expansion;
● As an expert in the sport market, you should develop and implement training tools/knowledge database for the departments of VIP accounts and customer support;
● Strategic promotional planning: developing, planning, and implementing promotions and campaigns aimed at reducing churn and increasing yield.
● Driving strategic requirements for best practice retention, loyalty tools and processes.
● Ensuring that promotions are consistent, attractive, cost-effective, relevant and – when applicable—aligned with other marketing—and product initiatives.
● Develop and implement highly automated and personalized lifecycle campaigns across multiple channels with a strong focus on players’ lifecycle journeys based on customer behavior modelling.
● Define the brand's contact strategy by aligning with the product team on segmentation and targeting of communication.
● Good ability to “connect the dots” by ensuring different software, channels, and platforms can talk to one another.
Essential Requirements:
● In-depth understanding and experience of work, configuration of collaboration with customer support departments, VIP accounts and CRM team;
● 4 years of experience of Sportsbook market in CRM automation systems and marketing operations roles.
● Proven by specific indicators' breakthrough marketing experience;
● Outstanding Project Management skills that will help you to develop and drive forward new projects while always having the overview and foresee the next steps for reaching the set goals.
● Customer-centric with very good understanding of a customer lifecycle, behavior, and customer journeys.
● Willingness to drive optimization through quantitative and qualitative insights.
