BettingJobs are working with an online casino business who are currently looking to add an Ad buyer to their team.
Responsibilities:
• Help identify target audiences and plan media campaigns.
• Compare and negotiate rates, ad space and airtime.
• Optimize plans and budgets according to the best media mix.
• Prepare schedules and adjust when needed.
• Experiment with new platforms and channels.
• Ensure ads are creative and displayed appropriately.
• Monitor costs and return on investment (ROI).
• Report to clients and build long-term relationships.
Requirements and skills:
• Proven experience as Media Buyer or similar role; experience in digital media is preferred.
• Familiarity with media-buying, planning and research.
• Interest in following advertising and media trends.
• Working knowledge of media analytics software (e.g. comScore).
• Excellent communication and negotiation skills.
• Organizational and multitasking abilities.
• Attention to detail.
• Critical thinking skills.
