BettingJobs are working with an established operator and provider within the iGaming industry who are currently looking to add a Product Manager - Acquisition and Onboarding to their team.
The successful candidate will be responsible for driving the development and optimization of the Sports betting and iGaming platform's acquisition and onboarding processes to attract and retain new players and create a best-in-class new customer experience as players enter and transit the conversion funnel.
Responsibilities:
• Work with the Head of Acquisition and business owners to develop and execute the strategic vision and roadmap for the iGaming platform's acquisition and onboarding processes, including identifying and prioritizing new player acquisition channels, optimizing the registration and verification process, and enhancing the player onboarding experience.
• Collaborate with cross-functional teams, including marketing, operations, customer support, legal, compliance and technology, to ensure alignment and successful execution of acquisition and onboarding initiatives.
• Work with the internal insights team in conducting market research and competitive analysis to identify market trends, player behaviours, and opportunities for player acquisition and onboarding optimization.
• Monitor business key performance indicators (KPIs) whilst defining and analysing additional KPI’s to measure the effectiveness of acquisition and onboarding efforts and use data-driven insights to make informed decisions and optimize performance.
• Develop and implement testing and optimization strategies, including A/B testing, multivariate testing, and user feedback analysis, to continuously improve the acquisition and onboarding processes.
• Collaborate with marketing teams to develop and implement marketing campaigns and initiatives to attract new players, including online advertising, social media, email campaigns, and other relevant channels.
• Work with the Head of Acquisition, country management, and product and technology teams to define and prioritize product enhancements and features that enhance the acquisition and onboarding processes, such as registration flows, deposit options, and player verification methods.
• Collaborate with customer support and operations teams to ensure a smooth and seamless onboarding experience for new players, including addressing player inquiries, resolving issues, and providing exceptional customer service.
• Stay up to date with industry regulations, player protection policies, and responsible gaming practices to ensure compliance and promote responsible gaming initiatives in the acquisition and onboarding processes.
• Monitor and analyse industry trends, competitor activities, and player feedback to identify opportunities for innovation and improvement in the acquisition and onboarding processes.
• Provide regular reports and updates to stakeholders, including senior management, on acquisition and onboarding performance, insights, and recommendations for optimization.
Requirements:
• Proven experience in product management, preferably in the online sports betting or gaming industry, with a focus on acquisition and onboarding.
• Strong understanding of the iGaming industry, including player acquisition strategies, player lifecycle, and industry regulations.
• Excellent analytical skills with the ability to interpret data and performance metrics to drive insights and optimize performance.
• Knowledge of digital marketing channels, such as online advertising, social media, and email campaigns.
• Strong project management skills with the ability to prioritize and manage multiple tasks simultaneously.
• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and stakeholders at various levels.
• Detail-oriented and results-driven mindset.
• Familiarity with CRM systems, player management tools, and analytics platforms.
• Ability to work independently and adapt to a fast-paced and dynamic environment.
• Strong problem-solving skills and ability to think critically and strategically.
• Knowledge of responsible gaming practices and player protection policies.
• Fluency in English (both written and spoken). Additional languages may be a plus.
Knowledge & Experience:
• 5+ years’ experience in operational roles directly related to the Customer and Process Engineering
• 5+ years’ experience in product management role
• Deep understanding of strategy development, consumer insights and process mapping
• Experience with software product development methodologies, including Waterfall and Agile (e.g. Scrum).
• Bachelor’s degree in a related discipline.
