BettingJobs are working with a multibrand casino operator going through an exciting phase of growth, they are searching for a CMO to join their team. Location wise there is a strong preference for London however ideal candidates may be considered in Malta, Sweden & Spain. Apply today for a confidential discussion.
Description:
We are looking for a talented and passionate CMO to join the team in our London office. This is a senior role within the group, you will be responsible for spearheading and developing marketing strategy across our three brands. The successful candidate will report to the company’s CEO and be tasked with leading the business function on a strategic level to ensure that the marketing department is focused on the right goals and objectives, and has the resources it needs to be successful.
Responsibilities:
● Setup, manage and develop high performing marketing teams across multiple locations and ensure the teams are motivated and aligned to driving business success.
● Develop and oversee the marketing strategy and all marketing activities for the business, including Affiliate, Digital, PPC, Programmatic, Social.
● Ensure the maximum effectiveness and return on investment of all marketing activities.
● Select and manage the appointment of outside service providers if and when required.
● Evaluate and report on the effectiveness of all marketing activities (both internal and external).
● Supervise the competitive landscape to constantly identify new marketing opportunities to reach new market segments and expand market share.
● Work with Marketing tech and business intelligence to improve marketing effectiveness and be at the forefront of online advertising strategy and execution.
● Other duties assigned related to the acquisition and/or branding-driven digital marketing campaigns
● Analyse current CRM processes, optimise and plan related activities.
● Manage CRM effectively (retention, reactivation, cross selling) and bonus costs.
● Develop and implement effective communication strategies that build Customers loyalty program, brand awareness, and increase their satisfaction.
● Plan and manages the design, content, and production of all marketing materials
● Manage budgets and optimise accordingly.
Requirements:
● 5+ years in a senior digital marketing role in the online gaming/casino industry.
● Experience of managing a significant P&L essential.
● Track record of leading, managing and developing marketing
● Demonstrable experience of driving change, ability to identify and change key business processes in order to improve the quality and impact of acquisition and brand campaigns.
● Strong leadership qualities and a proven ability to motivate and influence people to deliver results.
● An in depth understanding of affiliate marketing.
● Extensive experience of stakeholder management.
● Solid knowledge of ad-serving, tracking systems, RTB and their applications.
● Digitally savvy – a strong understanding of the digital landscape and the ability to stay in front of the competition.
● Strong analytical / reporting skills with the ability to make data-justified business decisions.
● Strong communication skills with the ability to be able to communicate effectively with all levels within the business.
Benefits:
● Competitive remuneration package including bonus scheme
● Hybrid work arrangement with possibilities of working from home and London office
● Private health insuranc
