BettingJobs are seeking a Digital Marketing Specialist r to join fast growing company based in Belfast. The ideal candidate will have previous digital marketing experience in the iGaming industry and a strong understanding of affiliate networking.
Responsibilities:
• Support the commercial objectives across digital channels
• Digital marketing support for affiliate business and Digital Services objectives
• Increase meaningful traffic and sales conversions on the website
• Commercial content management across digital channels
• Audience and customer engagement across social media, website and apps
• Responsibility for optimising key user journeys across digital channels
• Manage website advertising inventory
• Ownership of SEO performance and rankings
• Regular, up-to-date reporting of website, apps and digital channel KPIs
• Project management and delivery of digital marketing initiatives
• Supplier management of digital agencies
• Liaise with Digital Optimisation Manager, production and wider marketing team to generate compelling digital content and increase audience engagement
Requirements:
• At least 2 years’ experience of working within a digital marketing role
• Good understanding of Google Analytics
• Experience in managing Google AdWords campaigns and SEO
• Experience managing promoted campaigns on Facebook Network and Twitter
• Good understanding of Microsoft Excel
• Solid understanding of digital ad-serving platforms
• Experience working with affiliate networks
• Good understanding of website CMS editing and basic HTML coding
• Degree-level qualification or equivalent in a relevant field
