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Competitive Salary Offered
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BettingJobs are working with an online casino crypto brand who are currently looking for a Chief Marketing Officer to join their team.


• Reinforce and drive the evolution of current and future brands positioning on a Global scale.
• Be external and internal promoter of innovative marketing ideas and products.
• Create and implement market strategies for new products and features.
• Develop a long-term growth strategy, including consistent performance analysis and contingency planning.
• Lead market research and ROI analysis, defining challenges and opportunities.
• Collaborate closely across executive level engineering, design and operation to deliver a fully unified product approach and deliverance.
• Own and efficiently allocate the budget and acquisition planning.
• Control the spend and optimize blend of channels to hit growth targets in a resourceful manner.
• Work with the leadership team to develop and implement a high-level Marketing strategy and goals/targets that drive profit and complement business objectives.
• Set the overall Global Marketing Strategy to keep being ahead of competitors.
• Develop/review/refine Marketing strategies for each of Product and brand including product positioning, pillars, campaign roadmaps and media/channel mix with a view to increasing ROI.
• Forecast monthly, quarterly, annual acquisition growth and costs.
• Develop marketing execution plans and deliver on acquisition targets within time and budget.
• Ensure Brand awareness and promotion through effective marketing strategies including new products, launches, top industry events, and promotions.
• Audit existing content and develop new Corporate Brand strategy and attributes.
• Analyse current CRM processes, optimize and plan related activities.
• Manage CRM effectively (retention, reactivation, cross selling, VIP management), control of the CHURN and bonus costs.
• Develop and implement effective communication strategies that build "Customers" and "Partners" loyalty programs, brand awareness, and increase their satisfaction.
• Plan and manages the design, content, and production of all marketing materials


• Fluency in Chinese is a mandatory requirement.
• 3-5 years+ of experience working at a senior level within the online gaming business is a must.
• Experience of managing a significant P&L essential.
• Performance Marketing background in gaming industry is advantage.
• Experience of brand strategy and marketing campaigns, including communications.
• Technical understanding of tracking and reporting systems.
• Analytical competencies / mindset.
• Strong problem solving and organizational skills.
• Growth focused, goal-oriented individual.
• Able and willing to lead from the front, getting “hands on” as required.
• Excellent written and verbal communications skills.
• A diplomatic and professional approach, able to gather and share information in an energetic and inclusive manner, while dealing effectively with challenging situations.
• A people person who enjoys managing teams and cares about their team’s welfare, as well as their output.
• Strong project management/programme management skills.
• Strong customer ethos and the ability to channel insight into profitable deliverables.
• Ability to develop and maintain strong working relationships with 3rd parties across technology, marketing and operational areas.
• Experience within a multi-channel brand(s) preferred

Contact Details:
Tel: +44 (0) 1355 588 962
Contact: Scott McMillan

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