Marketing Executive (Chinese-speaking)

Betting Jobs are working with a large iGaming company with offices in Manila and Eastern Europe. They are a successful Asia-facing operator and are looking for a Marketing Executive (Chinese-speaking) to join their marketing team and focus on one of their Crypto brands.

Duties and Responsibilities:

 Assist and support the marketing team with marketing planning & research activities
 Writing articles and promotional material for online media like social marketing and offline activities including forum, blogger, social media, brochures, letters, emails etc.
 Planning interesting written copy and content for the website
 Reviewing the website ensuring the website is frequently updated with latest information
 Updating marketing department documentation and monthly report
 Plan all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
 Identify trends and insights, and optimize spend and performance based on the insights
 Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
 Work with designer and external advertising / PR agencies / service vendors to ensure that all the marketing collateral is on-board and eye-catching
 Work closely with operation team especially customer services department to ensure the issues / concerns of members are resolved
 Any other tasks that being assigned by superior or Management from time to time

Key Technical Skills and Knowledge:

 Degree or Diploma in Business Administration or Marketing related discipline
 At least 1 year(s) of working experience in the related field is required for this position.
 Positive attitude, adaptability, creativity & commercial awareness
 Good teamwork & communication skills
 Ability to work independently and act with initiative
 Able to read and write Chinese and English / Thai and English
 Excellent copywriting skills and experience
 Knowledge of Microsoft Office and Microsoft Excel to analyze data and spot trends.
 Love to follow or watch sports star news.
 Knowledge of website analytics tools (e.g.: Google Analytics) will be add advantage
 Multi task, excellent organizational/ time management skills
 Positive attitude, adaptability, creativity & commercial awareness
 Good teamwork & communication skills