BettingJobs are working with a new brand launching this year, they are a very well funded start-up business with their HQ based in Brisbane. They are in the process of opening a London office, they are searching for an experience CRM and Promotions Manager to join their team in either location. Apply today for a confidential discussion.
Description:
Operating at the forefront of the industry, our mission is to disrupt the norm and evolve our product experience through expertise, data, and understanding of our customers. Our team of passionate iGaming and cryptocurrency experts have developed a platform that rivals the strongest of competitors and paves the way for us to become one of the world leaders in the market.
We are a truly dynamic workplace with a collaborative attitude to communication, whether it be in-office or cross-continent. Our goal is to make sure our team feels strongly connected and can offer ideas and solutions freely no matter where they are based.
We boast a brand-new, bespoke office space, regular team activities and an energetic group of friendly and focused professionals.
The Role:
We are seeking an experienced CRM professional to join our rapidly growing team and to lead our customer engagement and retention efforts. Reporting to the Casino Marketing Manager, the CRM/Promotions Manager will take the lead on the design and implementation of our entire CRM/promotions strategy from the ground up using the Fast Track CRM platform. You will be tasked with driving customer lifecycle management, workflows, segmentation, and creating engaging communications, promotions and offers to drive retention, ARPU and LTV. The CRM/Promotions Manager will be heavily KPI, and data driven with excellent analytical and presentation skills.
Experience in the iGaming industry is highly desirable, and you will be familiar working with internal cross functional teams and external partners across several time zones. This is a great opportunity for a CRM professional to take the next step in their career.
Key Responsibilities and Skills:
• Designing and developing complex, multi-market/language CRM strategies from scratch
• Working with the marketing and design teams to develop stand out promotion and marketing materials
• Co-ordinate execution of CRM and Promotional campaigns end-to-end
• Creating and monitoring multi-channel, multi-language communications and promotions
• Manage and optimise CRM budgets and promotional spend, and reporting on performance
• The ability to measure campaign performance and return on investment (ROI)
• Optimise campaigns over time to increase retention and LPV
• Dedicate care and responsibility for the final quality of output
• Be passionate about creating an engaging customer-centric experience
• Promote high work standards within the team
Requirements:
• 5+ years’ experience in a senior customer engagement and promotion’s role
• English fluency
• Expert level as primary user/SME using top-tier CRM platform, ideally Fast Track CRM
• Excellent verbal and written communication skills
• Technical experience using third party communication platforms such as SendGrid
Highly Desirable:
• Experience in the iGaming industry
• Proficiency using online collaboration and project management software such as Jira, Confluence, Slack and Miro
• Proficient in the Microsoft Office suite
• Proficient with Google Suite (Drive, Sheets, Docs)
• Cryptocurrency knowledge would be advantageous
• Multilingual
Benefits:
• Flexible working hours
• Competitive remuneration
• Daily catered lunch for office-based workers
• A brand new custom designed office
• Team socials and activities
• Regular training and upskilling
