Gamification Expert

Job Type:
Australia & New Zealand, UK
Salary Description:
Competitive Salary Offered
Job Ref:

Bettingjobs are working with Brisbane based specialists in the creation, management, and marketing of various products within the tech space. Our client are committed to creating a best-of-breed gaming experience with their gaming platform and sportsbook based on the latest market trends and innovations. This role can be based in either Brisbane or London. Get in touch today for a confidential discussion:

Operating at the forefront of the industry, their mission is to disrupt the norm and evolve their product experience through expertise, data, and understanding of their customers. Our clients team of passionate iGaming and cryptocurrency experts have developed a platform that rivals the strongest of competitors and paves the way for them to become one of the world leaders in the market.

Our client offers a truly dynamic workplace with a collaborative attitude to communication, whether it be in-office or cross-continent. The goal is to make sure the team feels strongly connected and can offer ideas and solutions freely no matter where they are based.
Our client boasts a brand-new, bespoke office space, regular team activities and an energetic group of friendly and focused professionals.

The Role:

Reporting to the CRM and Promotions Manager, the Gamification Expert will be an integral part of the marketing team, striving to maximise performance in all areas of their casino offering with a focus on gamification elements. As the Gamification Expert, you will be responsible for the management of their online casino tournaments, including the schedules, prizes, game selection and payouts. Additionally, the management and setup of gamification elements such as missions and achievements.

As our clients platforms are global, the customer base is spread around the world, playing in a range of languages and under different rules and regulations. Our client maintains a multitude of games, integrations, admin screens, live monitoring tools and native apps to assist with this.

Experience in the iGaming industry is essential, and you will be familiar managing and working with multiple technology partners across several time zones. This is a great opportunity for someone who is ready to take the reins and define the way forward.

Key Responsibilities and Skills:

- Creating optimal tournament schedules
- Creating missions and achievements as part of the gamification of the site and specifically the loyalty program
- Prize pool management and analysis to ensure compliance with departmental budgets
- Working with the marketing team on CRM and marketing campaigns related to the tournaments and gamification
- Working with the VIP & Loyalty Manager analysing and reporting on performance KPIs and thereafter optimising gamification elements
- Regular testing and review to ensure quality control of the tournaments and gamification elements
- Be able to identify and report any technical issues to the relevant stakeholders
- Resolving technical player payouts in the event of server issues and paying out players in a timely manner
- Improving tournament product and casino gamification features
- Quality assurance of casino tournaments and gamification across the site
- Increase efficiency through automation, workflow streamlining, and system optimisation
- Keeping current with new technologies and making recommendations to the team
- Dedicate care and responsibility for the final quality of the product
- Be passionate about creating an engaging visual gaming experience
- Promote high work standards within the team


- 3+ years’ experience in iGaming, including cash races and tournaments
- An understanding of casino loyalty programs and missions/achievements
- Strong mathematical sense
- Knowledge and understanding of casino games, RTP’s and volatility
- Proficient with the Microsoft Office Suite, specifically MS Excel
- Data-driven and analytical mindset
- Driven self-starter who is equally comfortable operating autonomously as they are working within a larger team
- Creative and pragmatic approach to problem solving

Highly Desirable:

- Proficiency using online collaboration and project management software such as Jira, Confluence, Miro and Slack
- Multilingual


- Flexible working hours
- Competitive remuneration
- Daily catered lunch for office-based workers
- Team socials and activities
- Regular training and upskilling

To be eligible for this role, you will be required to provide the following before commencement of your employment:

- Verification of your identity,
- Verification of your right to work in the country of employment,
- Verification of employment references over the previous three years (subject to a minimum of two contacts),
- Verification of highest level of education, and
- Verification of any regulatory authorisations (if any).

Contact Details:
Tel: +44 (0) 7483 077 381
Contact: David Rooney

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