Bettingjobs are working with Brisbane and London based specialists in the creation, management, and marketing of various products within the tech space. We are committed to creating a best-of-breed gaming experience with our gaming platform and sportsbook based on the latest market trends and innovations. Get in touch today for a confidential discussion.
About us:
Operating at the forefront of the industry, our mission is to disrupt the norm and evolve our product experience through expertise, data, and understanding of our customers. Our team of passionate iGaming and cryptocurrency experts have developed a platform that rivals the strongest of competitors and paves the way for us to become one of the world leaders in the market.
Our client offers a truly dynamic workplace with a collaborative attitude to communication, whether it be in-office or cross-continent. Our goal is to make sure our team feels strongly connected and can offer ideas and solutions freely no matter where they are based.
The Role:
Reporting to the Head of Gaming, the Casino Marketing Manager will be an integral part of the marketing team, striving to maximise performance in all areas of our casino offering. You will be involved in daily commercial decisions and supporting execution in areas such as acquisition, retention, CRM, promotional spend, cross-sell and other customer behaviours.
As our platforms are global, our customer base is spread around the world, playing in a range of languages and under different rules and regulations. Our client maintains a multitude of games, integrations, admin screens, live monitoring tools and native apps to assist with this.
Experience in the iGaming industry is essential, and you will be familiar managing and working with multiple technology partners across several time zones. This is a great opportunity for someone who is ready to take the reins and define the way forward.
Key Responsibilities and Skills:
• Oversight and guidance all online casino marketing activities
• Establish, manage, and continuously optimize online casino promotional campaigns and bonus offers
• Innovate on casino game experiences to provide a best-in-class offering
• Ensure responsible gaming principles and regulatory compliance are engrained throughout all aspects of the online casino operation
• Work closely with the product team on game release cycle and lead the storefront management performance
• Support the management team in driving the performance of casino goals measured against a balanced scorecard of targets covering finance, customer service, and team metrics
• Actively monitor and report on competitors’ product, strategy, and initiatives within operating environments
• Support the go-to-market casino strategy for new market launches
• Identify and create programs for high-value players
• Monitor the competitive landscape to constantly identify new opportunities and ensure out offering is ahead of the game
• Guide the brand/web/creative team to achieve a vibrant and distinctive visual identity across casino banners and advertising assets
• Increase efficiency through automation, workflow streamlining, and system optimisation
• Keeping current with new technologies and making recommendations to the team
• Dedicate care and responsibility for the final quality of the product
• Be passionate about creating an engaging visual gaming experience
• Promote high work standards within the team
Requirements:
• 3-5+ years’ experience in iGaming operations and marketing, and sportsbook
• Data-driven and analytical mindset
• Strong knowledge and understanding of user journeys, CRM, and CLV
• Driven self-starter who is equally comfortable operating autonomously as they are working within a larger team
• Creative and pragmatic approach to problem solving
Highly Desirable:
• Proficiency using online collaboration and project management software such as Jira, Confluence and Slack
• Proficient with the Microsoft Office Suite
• Proficient with the Google Suite (Drive, Sheets, Docs)
• Cryptocurrency knowledge would be advantageous
• Multilingual
Benefits:
• Flexible working hours
• Competitive remuneration
• Daily catered lunch for office-based workers
• Team socials and activities
• Regular training and upskilling
To be eligible for this role, you will be required to provide the following before commencement of your employment:
• Verification of your identity,
• Verification of your right to work in the country of employment,
• Verification of employment references over the previous three years (subject to a minimum of two contacts),
• Verification of highest level of education, and
• Verification of any regulatory authorisations (if any).
