Bettingjobs are working with one of the fastest growing sports betting companies in Nigeria. They are looking for an Acting General Manager to come in and essentially act as the country manager for Nigeria. This role is based in Lagos, Nigeria. Apply today for a confidential discussion.
Summary of Responsibilities for this Job Role:
Acting in conjunction with the Chief Executive Officer, you shall be responsible for the implementation of the business strategy of the company towards the achievements of its mission, vision, long term goals and objectives (which could be short, medium or long term). You will also be responsible for improving the operational systems, processes, policies, practices, for efficiency and to support better management reporting, information flow, and organizational planning.
Detailed Responsibilities:
- Strategic implementation of operational plans to drive business development and overall performance of the company, by improving key aspects of the business, such as customers acquisition and registration, reduction in customers acquisition costs, increase in active customers and deposit volumes, and reduction in customers attrition.
- Make major inputs to strategic plan development and company-wide budgets prepared by the CEO.
- Align with other members of management, especially the marketing executive on product development and improvement, as well as marketing strategy and local brand positioning for improved business performance.
- Conduct and/or coordinate market research, business plan preparation, operational and marketing budgets, as well as go-to-market strategies.
- Develop, implement, and monitor day-to-day operational systems and processes for improved operational efficiency.
- Ensure smooth flow of information and communication between management and all business units/departments.
- Overall product, site, and customer experience ownership, to ensure full customer satisfaction from the brand.
- Achieve a first-class customer service experience by developing the functions and activities in the customer service department embedding quality and service.
- Optimize the marketing and operations functions, by developing the CRM system using iGaming best practices as well as local best practices for detailed reporting and automated functions to achieve an improved CPA and Churn rate.
- Develop a central analysis and BI functions for analyzing all the marketing activities to make sure they are in line with budgets and targets; and to ensure clear reporting and action plans to counter any failing results.
- Manage the existing as well as develop new strong relationships/agreements with third-parties (Content & Payment providers, KYC and other vendors/suppliers) to ensure smooth procurement and delivery of products and services.
- Maintain in-depth knowledge of the market including competitive and regulatory environment.
- Ensure compliance of all activities with inputs from the management consultant partnerships, including NLRC, FIRS and LIRS.
- Responsible for the team structure, recruitment, and retention.
- Ensure the local team is working according to the brand's campaign planning process, contributing ideas, marketing briefs, and campaign review deliverables.
- Overview of the local product and content strategy and provide guidance to local content execution.
- Responsible for overseeing with the staff engagement process, including Job analysis of key functional positions and the establishment of key performance Indicators and performance management framework for key functional positions.
- Analyze market and regulatory requirements and conduct regular reviews of company policies, processes and procedures.
- Establish and maintain frameworks to ensure compliance with applicable regulations, internal policies and procedures.
- Formulate and regularly update the compliance check-lists to be used for the purpose of monitoring the company’s compliance status.
- Serve as liaison for regulators, legal bodies and trade associations and maintain close and open relationships with them.
- Keep abreast of regulatory developments and industry initiatives and advise Management accordingly.
- Prepare weekly reports and monthly compliance reports to Management.
- Carry out any other duties as may be assigned by the MD/CEO.
Key Performance Indicators and Targets:
1. Customer Registration
• Number of registrations per month -100,000 per month
• Reduction in customer acquisition costs.
2. Customer Conversion
• First time depositors as a percentage of total new registrations.
3. Customer and Business Performance
• Customer Lifetime Value
• Average size of daily deposits.
• Monthly GGR as a percentage of stakes - 20%
4. Customer Retention
• Average number of active customers per day, for every month - 1000
5. Resourcefulness and Creativity
• Ability to come up with winning and executable strategy and/or tactics
- Approved business strategy for customer acquisition and retention
6. Strategy Execution
• Strategy execution rating (Exceeds Expectation (5); Meets Expectation (4); Fairly Meets Expectation (3); Poorly Meets Expectation (2); Does not Meet Expectation (1); Did not Execute (0)).
- Minimum Target: Meets Expectation (4).
7. Operational Efficiency
• Overall Customer Satisfaction.
8. Drive and Span of Control
• Employee supervision and productivity level.
9. Market Intelligence
• Competition and market analysis report submission
- Weekly report submission
