Bettingjobs are working with a social and RMG casino who are currently expanding their CRM team.
We’re looking for an experienced and versatile CRM Executive to join the newly created CRM Team. The ideal candidate has experience developing and executing marketing campaigns. You must be comfortable with day-to-day marketing activities, working at a fast pace whilst being just as efficient and practiced at putting long term strategies in place. You need to be driven to reach your milestones with flair and passion and the successful candidate will thrive on tight deadlines and changing needs.
Objectives of this Role
• Work closely with peer across Marketing, Product, Account Management, and BI to develop ongoing customer communications
• Lead marketing automation processes for key initiatives from start to finish including brief writing, drafting briefs, data segmentation and building emails and customer journeys
• Demonstrate excellent project management skills owning the planning and management of execution across our multi-channel CRM calendar
• Oversee end to end delivery of programmatic and adhoc campaigns, tracking and reporting against KPIs
• Have an exceptional eye for detail, being the key sign off and final check point for our campaigns
• Use your CRM expertise to help solve strategic business problems across our channels
• Optimise the performance of campaigns, ensure the increase in future value of campaigns and customers
• Help ensure the long term value of customers, after the point of conversion. Nurturing the early life of customers with soft retention engagement campaigns leading to a long term active customer
Skills and Qualifications
• Bachelor’s degree / diploma in marketing, business, or equivalent experience
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Has experience with Salesforce, Optimove, Braze, Silverpop or other such platforms
• Excellent HTML and CSS knowledge
• Willingness and ability to travel domestically and internationally
