CRM Manager

Job Type:
Permanent
Categories:
Marketing
Location:
UK
Salary Description:
Competitive Salary Offered
Posted:
17-Jan-23
Job Ref:
19192

BettingJobs are working with a successful iGaming operator who have several offices across Europe. They are looking for a CRM Manager to join their team.

Responsibilities:

• Assessing current procedures and available tools and coming up with suggestions to drive CRM going forward.
• Co-ordinating and ensuring the executional success of all CRM campaigns.
• Quality management of all aspects of CRM – copywriting, bonuses, on-site content, images, customer segmentation, promotion terms and conditions.
• Ensuring marketing compliance legislation is adhered to.
• Proactively submitting service desk tickets to platform provider and game providers when problems arise.
• Managing team of CRM Executives.
• Planning retention lapsed and conversion CRM campaigns for multiple brands and markets, where required.
• Managing the relationship with an external design company and external translation company, in order to ensure tickets are completed on time and to a high standard.
• Taking ownership of automated customer journey communications.
• Ensuring customer data is available, correct and consistent in all back offices.
• Creating on-site promotions using back office promotional tools to convert, retain and reactivate customers.
• Ensuring new promotional games are tested prior to campaign periods.

Requirements:

• Good writing and proof-reading skills.
• Eye for detail.
• Proactive, well-organised, analytical mindset.
• You have a genuine interest / experience in iGaming.
• Problem solving and coordinating campaigns over multiple brands / markets.
• Ideally degree educated and at least 3-5 years’ experience in a similar role.
• Proven track record of optimising CRM.
• Experience introducing new CRM initiatives and reporting on the results.

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Jennifer Innes
Email:

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