BettingJobs are currently recruiting for a Sportsbook Marketing Specialist (China) based in Malaysia.
• Perform daily marketing tasks with a focus on user acquisition (B2C);
• Manage and perform marketing tasks on relevant Facebook groups;
• Advertise Google Play apps to relevant users on Facebook to acquire users;
• Manage and perform marketing tasks relating to SEO, SEM, CPM, CPC and related methods to acquire users;
• Manage and perform marketing tasks on Appstore and Google Play to acquire users;
• Develop partnerships with key opinion leaders (KOL) and affiliate agents;
• Monitor and manage social media content on Telegram, Facebook, Twitter, TikTok and Instagram;
• Systematically analyze the performance of marketing campaigns using data to improve efficiency and effectiveness.
• 3+ years of marketing experience in the Asian sportsbook market;
• Familiar with market and user trends in the Asian market;
• Familiar with the consumption habits and trends of Asian users;
• Fluent in English and Chinese or another Asian language;
• Excellent communication skills and the ability to use software and apps to increase efficiency;
• Excellent attention to detail and highly organized;
• Strong marketing experience with the ability to create unique and effective campaigns;
• Affiliate experience is preferred.