BettingJobs are currently recruiting for a Sportsbook Marketing Manager (China) based in Malaysia.
Responsibilities:
• Establish and manage a sportsbook marketing team with a focus on user acquisition;
• Lead the marketing team to achieve short and long term strategic objectives;
• Build, hire, train, and manage the sportsbook marketing team (B2C);
• Lead the marketing team to complete advertising, content creation and channel marketing tasks;
• Manage and perform marketing tasks on relevant Facebook groups;
• Advertise Google Play apps to relevant users on Facebook to acquire users;
• Manage and perform marketing tasks relating to SEO, SEM, CPM, CPC and related methods to acquire users;
• Manage and perform marketing tasks on Appstore and Google Play to acquire users;
• Develop partnerships with key opinion leaders (KOL) and affiliate agents;
• Monitor and manage social media content on Telegram, Facebook, Twitter, TikTok and Instagram;
• Systematically analyze the performance of marketing campaigns using data to improve efficiency and
• Effectiveness.
Requirements:
• 5+ years of marketing management experience in the Asian sportsbook market;
• Familiar with market and user trends in the Asian market;
• Familiar with the consumption habits and trends of Asian users;
• Experienced in building a team from 0 to 1 including recruitment, training and performance appraisal;
• Fluent in English and Chinese or another Asian language;
• Excellent communication skills and the ability to use software and apps to increase efficiency;
• Excellent attention to detail and highly organized;
• Strong marketing experience with the ability to create unique and effective campaigns;
• Affiliate experience is preferred.
