Head of CRM (LATAM)

Job Type:
LATAM, North America
Salary Description:
Competitive Salary Offered
Job Ref:

Betting Jobs is working with a major land-based and online operator in the Mexican markets, who are currently looking for an expereinced industry professional to fill the Head of CRM vacancy.

This role oversees all CRM functions, building the business's overall consumer management capability in order to provide a high level of service and excellent consumer experience and capture data across all key touch-points of the business.

What you will do:

• Monitor relationships with existing customers through CRM systems
• Ensure the CRM system provides an effective sales funnel
• Develop and implement marketing techniques that will drive new customers
• Set specific marketing strategies to retain customers
• Plan and manage multi-channel marketing campaigns
• Suggest new methods to address customers’ needs
• Track marketing metrics and trends, like conversion rates and web analytics
• Assist with organizing promotional events to reach prospective customers
• Review and select CRM software that meets our company’s needs
• Conduct market research to follow trends and competition
• Responsibility for the CRM budget
• Ownership and full management of the overall CRM and loyalty strategy to all sets of customers
• Follow internal processes and manage stakeholders to maximize the potential from the customer data
• Define measurable KPIs and regularly review campaigns against strategic objectives.

What we look for in the ideal candidate:

• At least 5 years’ experience in a Leadership role withing gaming industry.
• An inspirational leader of people and used to managing complex and innovation CRM strategies to a large audience base
• Experience in the use of sophisticated multi-channel marketing solutions with practical working knowledge of targeting, dynamic publishing, journey building, triggers, sequencing, and a/b testing.
• Experience of implementing CRM automation platforms e.g. XtremePush
• Experience developing and deploying CRM and Loyalty Strategies
• Excellent stakeholder management
• Experience of working with 3rd parties, e.g. design agencies and printers
• Excellent numerical and analytical skills, data driven with an extensive track record in database marketing, profiling and segmentation
• Used to interpreting and acting upon complex marketing data to create reports, convey meaningful and useful commercial information and make recommendations through both written and verbal reports/presentations

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Jonathan

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