Programmatic Manager

Job Type:
Permanent
Categories:
Marketing
Location:
Malta
Salary Description:
Competitive Salary and Benefits
Posted:
18-Jan-23
Job Ref:
19099

BettingJobs is working with a leading iGaming operator seeking to expand their Malta based team with an experienced Programmatic Manager.

Hybrid approach.

Responsibilities:
• Establish inhouse programmatic activity;
• Maximize value from existing and new users via complex targeting campaigns across multiple DSPs;
• Establish business case & initial tech scoping, negotiate with key suppliers and work with IT to complete integration;
• Collaborate with BI team to ensure correctness of pixel integrations, attribution methods, trend & data analysis;
• Work with designers to test creatives and landing pages to ensure optimization;
• Work with inhouse marketing team to push the most relevant & best performing; promotions to customer segments and reporting on the effect of these activities;
• Collaborate with agencies and internal departments to support their digital marketing campaigns with retargeting, as required;

Qualifications:
• 3+ years’ experience in Programmatic Marketing at an iGaming operator brand or agency;
• Understanding of anti-fraud systems integrations, monitoring and measurements with special focus on mobile app marketing;
• Be data driven and have an analytical mindset: You should be filled with intellectual curiosity and be able to combine data and relevant information to turn insights into actions that get results;
• Hands on experience in the best performing remarketing strategies for betting operators & knowledge of the key suppliers and websites to work with in the industry;
• Experience managing programmatic budgets across many geos & reporting on the commercial results of this activity;

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Euan Green
Email:

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