CRM Executive - Sports

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Salary Description:
Competitive Salary Offered
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BettingJobs are working with an established iGaming operator who are looking for a CRM Executive (sports) to join their Lisbon team. Reporting to the CRM Manager, the CRM Sports Executive will be responsible for executing a communications and promotions plan reflective of the local culture and sports/gaming interests. You will contribute to ensure the business retain a fully native tone of voice whilst simultaneously ensuring alignment to the global brand strategies. The comms plan will be a mixture of educational content and promotional, event-based activity with audience segmentation techniques to ensure appropriate messages are served at the right time in a user’s journey to maximize engagement. You will put in place the communications for all stages of the customer journey: early stage on-boarding, customer upsell/cross-sell and lapsed customer win-back.


• Execute communication strategies aligned with the CRM Marketing plan
• Execute short-term and long-term promotions
• Execute communications to maintain players activity via editorial content
• Create and implement content in web, email, direct messages and social networks
• Work directly with internal parties to implement the marketing plan


● University degree in Business, Marketing, Advertising, Journalism or similar
● Excellent knowledge of sports with a special focus on the Brazilian reality
● Native Brazilian.
● English proficiency at all levels
● Attention to detail to ensure we are compliant + abide by all data protection procedures
● Organization and ability to meet tight deadlines
● Excellent teamworking, analytical and communication skills
● 1-2 years of experience in similar roles
● Proven experience in executing a CRM plan with automated trigger communication

Contact Details:
Tel: +44 7485346100
Contact: Alex Barron

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