CMO

Job Type:
Permanent
Categories:
Marketing
Location:
North America
Salary Description:
Competitive Salary Offered
Posted:
02-Dec-22
Job Ref:
18982

BettingJobs are working with an independent casino games provider developing content for land based, mobile, online and social markets, and we are currently looking for a CMO.

Responsibilities:
• Collaborate with the entire Executive team to develop and achieve the company’s vision.
• Design and lead the marketing strategy and direct the execution of all marketing activities to achieve business targets and drive awareness, traffic, adoption, and revenues
• Design and execute marketing strategy and campaigns leveraging audience and network aggregation with key target audiences
• Build, lead and grow a high-performing marketing organization that is exceptional at executing initiatives, communicating, and collaborating
• Design brand positioning, value proposition, and messaging strategy across channels to drive market awareness, digital marketing, customer acquisition, and loyalty
• Identify value proposition, product positioning, and key messages, and write creative briefs to ensure the production of best-in-class creatives.
• Build and deploy grassroots marketing programs to drive players to the core games.
• Partner with your peers in Product Management and Finance to drive adoption, engagement, and revenues with an efficient and effective marketing budge
• Leverage Community Management to drive new audiences and increase engagement across the platform
• Manage PR and Communications with the media to develop and solidify corporate and product positioning
• Create and direct market, competitive, and user research
• Analyze the performance of marketing programs across all channels (including ad spend) to identify the best opportunities for optimization, and regularly iterate to maximize performance
• Translate strategy into actionable goals for performance and growth, helping to implement organization-wide goal setting and performance management
• Oversee all company operations, including human resources, legal, finances, manufacturing, and more
• Grow and improve the efficiency of existing organizational processes and procedures
• Manage a wide range of operational partner relationships from back-end operations to manufacturing partners
• Set up our pilot facility while also executing a plan to scale through contract manufacturing partners
• Participate in expansion activities (investor fundraising, customer development, corporate alliances, etc.)

Requirements:
• 12+ years of full-stack marketing and senior leadership experience with B2C marketing, ideally in gaming, social media, or technology products, and strong consumer brand sensibilities
• Substantial wins in bringing products and services to market and growing them to large scale
• Experience at a successful startup is a big plus.
• Experience launching/operating and growing B2C platforms, or marketplaces to the public.
• Passion for and deep knowledge of games, social, sweeps, including crypto, etc.
• Demonstrated success managing paid acquisition budget across multiple channels to drive efficient and sustained user and revenue growth
• Best-in-class brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth
• History of launching successful campaigns using guerrilla, grassroots, and viral marketing as well as community management
• Experience building reporting dashboards and synthesizing complex data points and KPIs to generate easy-to-understand executive reports
• Excellent verbal and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material.
• Demonstrated effective leadership, including the ability to build and foster successful teams that scale
• BA/BS degree in Business, Marketing, Engineering, or a related field

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs
Email:

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