Japanese Acquisition Manager

Job Type:
Salary Description:
Competitive Salary Offered
Job Ref:

BettingJobs are working with a licensed bitcoin gambling operator who are looking for a Japanese Acquisition Manager.

• Develop and manage media channel strategies for partnerships, digital advertising, PPC, social media, mobile etc.
• Research, plan, negotiate and execute all acquisition marketing activities in line with strategy, on time and within budget
• Analyse the player behavioural data to ensure the most possible relevancy in promoting and marketing the brand
• Hands on implementation of acquisition marketing campaigns
• Assist in setting acquisition targets and spend levels through budget/reforecast process
• Assist in assessing the Acquisition KPI’s in order to identify issues and improve performance
• Monitor, evaluate and report on campaign and acquisition success against agreed targets on a daily/weekly/periodic basis
• Chart, manage and optimise all new user journeys including landing pages, registration, first deposit, new user lobbies and communications in order to achieve new sign-ups and optimal lifetime value
• Day to day management and evaluation of all support agencies required to deliver the media plan, KPI evaluation, reporting and relationship management.
• Work with creative team to brief and deliver state of the art digital marketing assets

• At least 3-5 years proven experience in executing marketing activities in digital acquisition channels in iGaming or closely related field
• Acquisition experience is essential including but not limited to: TV, PPC, affiliates, social marketing and media buying
• Understand the various media channels, how they interact, and how they can best be utilised for acquiring customers in the gaming sector
• Excellent knowledge of advertising platforms, Tracking software and Analytics packages
• Strong planning, budgeting, analytical and reporting skills
• Strong teamwork abilities
• Results driven

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: BettingJobs

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