Marketing Director (B2B)

Job Type:
Remote, North America
Salary Description:
Competitive Salary Offered
Job Ref:

A leading B2B provider for the iGaming market in the US and Canada are looking for a Marketing Director to lead their B2B marketing and events strategy. This role can be based remotely (ideally in North America).

You will be responsible for:
• Developing, coordinating, and executing strategic marketing campaigns and initiatives across trade shows, ATL, digital and our website/mobile app.
• Drawing up annual and long-term budgeted plans for our activity, identifying the best opportunities and originating unique ideas to make us stand out in a crowded marketplace.
• Managing an ongoing marketing budget.
• Managing staff where appropriate.
• Using your network to engage and negotiate the best deals with media partners, PR companies, event companies and media owners (Digital and ATL).
• Initiating and producing all marketing collateral, sourcing and managing suppliers where relevant.
• Analysing our competitor’s activity in the market and developing plans accordingly.
• Determining and reporting KPIs for each program and promotion.
• Ensuring articulation of organization’s desired image and position, assuring consistent communication of image and position both internal and external.
• Responsible for editorial direction, design, production and distribution of all marketing materials.
• Ensuring that the brand is well developed and represented across all channels (Digital, Sponsorships, Awards etc).
• Ensuring that good coverage is given to the brand across all target jurisdictions.
• Working closely with Events and Sales Teams in a coordinated effort to ensure that the company is maximising it’s reach.
• Liaising with external marketing agencies for SEO, PPC and Paid Social Media activities.
• Creating the strategy for PR and Editorial pieces.
• Coordinating multiple teams to deliver all the phases of our new-look company website.

You will have:
• Strong B2B Marketing and Digital Marketing skills.
• Experience working in and understanding of the US/Canadian B2B iGaming market.
• Passion for iGaming, sports betting and innovation.
• Business level proficiency in verbal and written English.
• Ability to multitask and work on multiple projects simultaneously to varying deadlines.
• Experience working on pieces for social media, SEO, PPC, PR and other digital environments.

Person specification:
• A creative mindset with an element of entrepreneurialism as we are constantly evolving as a fast-paced business.
• Creative and innovative thinker with a desire to make a difference and develop a brand.
• Ambitious, dedicated and passionate about your work.
• A can-do attitude.
• A team player who is able to work on multiple projects and with multiple levels of seniority.
• Ability to work under pressure, turn work around quickly and meet sharp and spontaneous deadlines (as required from time to time).
• A strong communicator.
• Excellent project management skills.
• Organised and methodical.

Contact Details:
Tel: +44 (0) 1355 588 988
Contact: Jonathan

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