Betting Jobs are working with an established sportsbook and casino operator that are looking for a Head of Marketing across LATAM. This role would be based in Bogota, Colombia.
• Be the key source for Latam “marketing intelligence” (channels, competitors, regulation, marketing- & media insights)
• Driving and ensuring execution of brand- & marketing strategies/plans in assigned new markets.
• Aligning with local agencies when needed (PR, Advertising, Media)
• Aligning with local team to ensure relevance and engagement
• Supporting in building marketing organization structure with key roles for these markets.
• Be a link to our expertise in central marketing in Malta.
• Planning, execution and coordination of major marketing activities
• Evaluation of media activities to track the effect of the different investments
• Ensuring processes for a data driven marketing culture
• Being on top of the local business and making sure that promotions are competitive etc.
• Ensuring all work is compliant with new marketing regulations
• Ensure high quality and a 360-approach in execution of marketing plans by brand
• Ensure a high performing local team through adequate staffing and development
• Overall responsibility for approved marketing strategy, plans and budget for the new market
• Follow marketing laws, policies, rules and guidelines for the both the role and the company
• Min. 5 years of experience as marketing manager (or in similar role)
• Min. 5 years of work experience in online sports betting and gaming
• Min. 5 years of leadership experience
• Min. 3 years of experience working with Advertising., Media- & PR agencies
• Min. 2 years of experience of managing larger sponsorship deals and contracts
• A higher degree in marketing or a similar relevant field
• First class communication skills and a natural presenter
• Results-oriented with strong influencing, problem solving and negotiation skills
• Work ethics in-line with our values: Teamwork, Passion & Fair Play
• A clear passion for sports (especially football) and on-line casino
Other areas of importance:
• You’re result orientated and have strong analytical skills.
• You are proactive, driven and have a positive “can do” attitude.
• You are a highly structured, hands-on, multi-tasking marketer with a clear ability to focus on results and return of investment.
• You are able to work independently and make decisions in order to reach our targets.
• You are a strong communicator in English.
• Strong understanding and experience of online marketing and e-commerce.
• A commercial and result oriented mindset, understanding of delivering target expectations.
• Tracking and evaluating campaigns; ability to pull data and analyze it.